How do rising gas prices affect c-store food and beverage sales?
Finally, IRI looks at fuel.
Now on the face of it, higher gas prices are bad news for c-store operators, given that people cutting back on fuel will pay fewer visits to c-stores attached to gas stations.
On the flips side, the proximity of convenience stores is a benefit in times of high gas prices, says IRI.
"For instance, 10% of consumers state that they shop convenience stores more frequently in the presence of high gas prices due to their convenient locations.
"Among millennial shoppers, 24% have stepped up convenience channel shopping frequency to save money on gas."
IRI will be hosting a webinar to discuss all of these trends in more detail on Tuesday June 18th at 10am PT.
Click here for details.