Food for kids… and why younger parents are less likely to prepare separate meals for their children
Next up was a catch up with Sheryl Stennett about Cargill's new childhood nutrition initiative, which is designed to help manufacturers improve the nutritional profile of foods marketed to children and meet a swathe of new guidelines from retailers, the government and other organizations setting nutrition criteria for kids’ foods.
A new website developed as part of the initiative offers formulation ideas and connects customers with the latest news, trends, regulatory updates and stakeholder actions shaping the childhood nutrition landscape, said Stennett.
The site also collates information on several schemes setting nutrition criteria for kids’ foods and beverages from USDA’s school meal program to the industry-backed Children’s Food and Beverage Advertising Initiative (CFBAI), Walt Disney’s new guidelines and Walmart’s Good For You scheme.
“We’re going to follow up at the IFT show in July by releasing some new research into what parents are looking for when they shop categories that index high with kids such as cookies, pizza, breakfast cereals and juice.
“One interesting finding is that Millennials are less likely to prepare separate meals for their children than the previous generation of parents.”
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