A leading Coca-Cola Company executive says that as the top consumer brand on Facebook, the firm is embracing its 52m fans who act as an unofficial sales force.
Coca-Cola Enterprises (CCE) has invested €6.5m in a joint venture with APPE, France's leader in recycled polyethylene terephthalate (PET), to increase the rate of recycling plastic bottles in France.
After 'huge and unsuccessful efforts' to re-enter India after it made the strategic mistake of exiting the market in 2002, Diageo's near deal with United Spirits would win it a reprieve, according to a top alcoholic drinks analyst.
Here we round-up the world’s top 5 non-alcoholic beverage brands, according to Interbrand. Our gallery shows that Coca-Cola excels in reinvention, but is Nescafé running too far too fast with a recent focus on quality over convenience?
The French Agency for Food Health Safety (ANSES) has called on the European Chemicals Agency (ECHA) to propose a more stringent classification level for BPA as a reprotoxic substance.
