J&B Revolving Pack - MW Creative
As a luxury and giftware category winner, MW Creative created a unique package for Diageo-owned business Justerini & Brooks' famous whisky brand J&B.
The judges acclaimed 'J&B Twister' as a "unique and interesting packaging design". It comprises a spiral round tube core with carton and rigid board outer layers and an injection-moulded cap
"An exciting pack brings a twist on conventional bottle case. Fantastic shelf appeal and clear target market. Great design. Love the simplicity of recycled board materials. Snappy design offering many options," they said.