Bombay Sapphire Gift Box - Rolling Optics
The judges were blown away by Rolling Optics "stunning 3D effects and beautiful box" created for the Bombay Sapphire gin brand, which is owned by Bacardi. This was enough to scoop a highly commended award in alcoholic and non-alcoholic beverages.
"Very effective and eye-catching. Nicely presented appealing pack. Striking! Graphics and window work well to provide stand-out and differentiation," the judging panel added.
Brand designer Webb deVlam was also highly commended for the Bombay Sapphire Gift Pack in the luxury and giftware category, with the judges concluding: "Pack is great to look at and touch. Eyes are drawn. Print quality excellent and use of holographic original.
"Strong shelf appeal and brand recognition. The pack makes you feel like you are buying into an experience."