InBev to expand Belgian beer production

By Neil Merrett

- Last updated on GMT

Related tags: Beer, Inbev

InBev is investing €60m into its domestic Belgian breweries to
target growing global demand for some of the country's leading beer
brands.

The brewer revealed yesterday that the spending, which will be made over a twelve month period, is designed to capitalise on increased international sales of Stella Artois, Hoegaarden and Jupiler. European brewers are facing increasing demand domestically and internationally for their premium beer brands. To meet this demand, InBev says it will expand its operations at its plantrs in Leuven and Jupille for the production of its lager brands. Along with enhanced beer capacity, InBev will expand packaging operations at Leuven. The expansion will allow the brewer to shift larger production in the country away from its plant in Hoegaarden, which will instead concentrate solely on manufacturing its white beer brands. This will entail further spending on new production and logistics equipment to meet demands for the product. S​abine Sagaert said that the strategy would be a major boost to Belgium's beer industry, particularly for white beer. "This decision reinforces the brewing and logistics capacity in Belgium and constitutes a fresh start for white beer brewing in Hoegaarden,"​ she stated. However, European brewers are not alone in profiting from increased exports of their products. Just last week, the Chairman of US company Anheuser Busch revealed that changing consumer demand for imported brands had helped reinvigorate the beer market in the country. He added that the company had therefore moved to expand its portfolio to include a increased number of licensed import brands from rival brewers including SABMiller and Budejovicky Budvar.

Related topics: Markets, Beer, Wine, Spirits, Cider

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