Almaden, California's oldest winery, has introduced new glass packaging for its entire range of bottled wines.
The bottle, label and capsule have been updated with what the company calls a contemporary design. The company is aiming to extend its reach to new consumers and enhance the experience of those already familiar with the brand.
The new package design maintains Almaden's proprietary 'swirl' contour. A teardrop-shaped label accented with softer tones echoes the contours of the trademark swirl. New capsule and neck labels in matte gold and bronze colour treatment lend an upscale feel to the packaging, the company says.
The Almaden 'Light' line, which includes Light Chablis and Light White Zinfandel, is differentiated by a silver swirl and capsule wrap. The updated Almaden logo and seal aim to communicate a fresh, new look while leveraging Almaden's history and tradition of quality.
"The brand personality of Almaden is at once fresh, contemporary, innovative and experienced," said Diana Pawlik, Almaden brand manager. "We wanted our packaging to reflect these brand characteristics, while conveying Almaden's universal appeal as an everyday entertaining wine."
HKA Design, a leading design firm in San Francisco, California, was hired to develop Almaden's stylish new look. "Our goal was to create a fresher, more spirited feeling for the highly recognised Almaden brand," said Ken Horiszny, Principal, HKA. "Our refinement of the wordmark was inspired in part by the custom Almaden 1.5-litre bottle and its flowing lines which have proven so successful with consumers."
Almaden is made by Canandaigua Wine, the premium wine company of Constellation Wines, a division of Constellation Brands. Canandaigua Wine produces, markets and sells more than 40 well known brands. Constellation Brands is a leading international producer and marketer of beverage alcohol brands, with a broad portfolio across the wine, spirits and imported beer categories. The company is the largest multi-category supplier of beverage alcohol in the United States; a leading producer and exporter of wine from Australia and New Zealand; and both a major producer and independent drinks wholesaler in the United Kingdom.