Striking bottle for Cumbrian water
for Wasdale Water, sprayed with a distinctive purple coating.
UK glass specialist Rockware has introduced a striking new bottle for Wasdale Water. The 330ml and 1-litre containers are sprayed with a distinctive purple coating and use a striking black label, which is said to convey premium quality.
Wasdale Water is using the recently developed Rockware standard containers for the top quality still and sparkling Wasdale Springs Water, filled at its new bottling plant at Windsor Farm in the heart of the Lake District National Park. The bottle label not only carries a picture of Wastwater, England's deepest lake and its highest mountain, Scafell Pike, but also a brief history of local geology and the resulting high quality water.
Peter Ferris, who founded the business with his wife Morag on their hill farm at Wasdale, Cumbria said: "Wasdale Springs is the only spring water to be actually bottled at source within the Lake District National Park, making our product unique. A great deal of care and attention to the presentation of our bottles has resulted in a number of successful sales already of Wasdale Springs.
"We are aiming this premium package at high class restaurants, hotels and stores. Fortnum and Mason stocks our range, and was impressed by our packaging, the unique colouring of the glass, and the natural taste of the water.
"We designed the label ourselves, choosing black as a timeless colour that never goes out of fashion. We wanted the text to be clear and prominent, so that customers can read a short history of the Lake District geology and discover the provenance of the water."
The containers, developed and designed by Rockware Glass as an extension to its range of soft drinks standard containers have a modern profile suitable for all types of soft drinks, mineral waters and premium flavoured waters. Rockware claims that the container is a low cost route for new product launches or premium brand extensions, and says that standard containers can be differentiated through the wide range of labelling and decoration techniques available for its glass bottles.
The new bottling plant at Windsor Farm is already producing bottles of the still and sparkling Wasdale Springs water as the business venture that is expected to employ 10 local people when work at full capacity gets underway. The company is a family run business.
"We actually formed Wasdale Water in 1998," said Morag. "The source of natural spring water was found 87 metres down through solid granite for us by a 92 year old water diviner, Edwin Taylor. It is extremely pure as it has none of the nitrates often found in bottled waters so it tastes wonderful."
