After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
Carlsberg, Coca-Cola and Absolut create paper bottle research community
Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’
Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.
Carlton Zero is celebrating its first anniversary, having sold more than 3.2 million litres in Australia since its launch. Carlton and United Breweries is using its first-ever non-alcohol beer to go squarely up against soft drinks.
A new event for the low and no ABV beverage sector is coming to London next year: showcasing a broad spectrum of drinks from beers, ciders, wines and spirits through to craft sodas, adult soft drinks, cordials and mixers.
A collaboration between Carlsberg’s Jacobsen Brewery and Danish bakery Jalm&B has resulted in ‘Genbrød’ – a sustainable sourdough bread made from upcycled hazelnuts.
Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.
After 175 years of perfecting its beer, Pabst Brewing Co. has expanded its flagship Blue Ribbon (PBR) brand in 2019 with hard coffee, hard seltzer and whiskey launches.
Two Roots Brewing Co. launched THC-infused beer alternatives last summer. It also has a traditional craft beer line, and now debuts non-alcoholic counterparts.
Skinny Brands is eyeing up an opportunity for lower calorie - rather than lower alcohol – drinks. ‘The overwhelming majority of consumers want a better product – not to stop drinking all together,’ says its co-founder.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
Non-alcoholic beers offer an alternative to traditional alcoholic beers as consumers seek to moderate their alcohol intake. But it isn’t a case of choosing one or the other: Anheuser-Busch sees an increasing number of consumers mix both types into their...
The low and no alcohol beer category is growing. And while a desire to reduce alcohol consumption is attracting consumers to the category, this is not the only driver.
At IFT last week, Synergy Flavors debuted a new line of Synergy Pure Hop Essences as an alternative to traditional dry hopping. The water soluble ingredients are designed for beer, but can also be used with soft drinks like sparkling water, kombucha and...
Carlsberg CEO Cees ‘t Hart says the most pressing issue for the beer industry today is to carve out a sustainable future – warning that millennials will walk away from the category if they don’t see environmental considerations taking a central role.
Just as a temple or village hall in southern China will always greet you with a door guardian, so does the entrance to Moonzen brewery in Hong Kong. Indeed, the carvings inspired the craft beer brand’s name and its appearance.
The world’s first beer brewed from cannabis will be ready when Canada legalizes cannabis beverages later this year. But preparing for a new product for a new market is no small challenge: “You’re setting sail in a ship that is totally not built yet, you...
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
Global beverage alcohol is changing drastically: quality is soaring, traditional retail is declining and categories are converging. Beer took a slight dip last year, struggling with e-commerce and a 'drink less but better' approach from young...
Craft brewers may talk the sustainability talk – but find it a lot harder to walk the sustainability walk. Tracking performance can help reveal effective ways to improve, say experts.
Beer packaging has been a ‘sea of sameness’ for decades, according to glass container manufacturer O-I. Traditional amber glass bottles and aluminum cans covered in paper labels has been the norm, but the time may be ripe for a major change.
The craft beer industry is navigating a more mature growth pattern in 2019: a theme that was explored at the 36th annual Craft Brewers Conference (CBC) in Denver.
Carlsberg is relaunching in the UK with a rebrewed lager, accompanied by ‘its most honest consumer campaign ever’. Will its relaunch be able to shake up the mainstream – and can it encourage a new generation of drinkers to re-appraise its beer?
Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.
