Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept overall food intake constant.
The rising tide of mixology has left the craft cocktail bar and entered the consumer’s home with the trend of mail order cocktail kits like Saloon Box.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.
Some foods have a bigger carbon footprint than others. Cue the need for a carbon label so consumers can choose accordingly? Perhaps not - as Tesco and PepsiCo have found out.
Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for the festive season.
Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they want products that also are better for society and the planet.
What will the impact of rising food prices in post-Brexit Britain be on manufacturers, retailers and consumers? Food and drink solicitor at Gordons law firm Mark Jones takes a closer look.
Chicago brewer Goose Island Beer Co. is launching ‘hoppy hour’ – a multi-sensory hop-up experience - in Tesco, as it turns its attention to the UK off-trade.
UK supermarket giant Tesco has reduced the sugar content in its own brand soft drink portfolio, with the reformulated beverages hitting the shelves this week.
From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe.
WILD Flavors & Specialty Ingredients (WFSI), part of Archer Daniels Midland Company (ADM), is tapping into the vegan market with its protein power drinks and Clarisoy dessert toppings.
UK supermarket giant Tesco says craft beer is the fastest growing drinks trend in the UK, as it rolls out more craft drinks in its stores this week and trials a chilled beer and cider delivery service.
In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with Baileys Pumpkin Spice. We take a look...
There are some exciting opportunities ahead as the future of packaging knows no bounds, according to Cambridge Design Partnership (CDP), but how can manufacturers tap into this space while taking into consideration the high costs?
What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller brands who market directly to children and get their take.
From Scotland to South Korea, and Australia to the US, our round-up of some of the new launches in the beverage aisle over the last month takes us around the globe.
Beverages dominated the top ten list of the brands consumers are talking the most about via social media, according to NetBase Social Media Industry Report for 2016.
Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience.
Vero Water believes it can make ordering premium bottled water at a restaurant as common place as ordering tap water through its in-house water filtration and bottling technology.
SHS Drinks, which produces WKD, Shloer, and Woody’s, has partnered with M&H Plastics to produce a 50ml version of its Bottlegreen cordials, sparkling pressé and mixers.
Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years. From craft soda to whisky and rum, here are some of the beverage launches hitting...
Dr Pepper launched its Pick Your Pepper campaign this week, with US nationwide distribution of hundreds of new, limited edition, custom printed Dr Pepper 20-ounce bottles.
SIG Combibloc has partnered with Zappar to launch its first carton packs with ‘zapcodes’, which use augmented reality (AR) to engage consumers in ‘real time’ with interactive experiences such as games or marketing campaigns.
Minimizing packaging waste is a clear goal for Europen’s members and all food processing firms, but shifting attitudes mean weight reduction is only the beginning.
With its hefty buying power and unfettered growth strategy, the
UK's leading supermarket chain Tesco is set to snatch the
convenience retail top spot from Spar, analysts predict.
The UK's largest wine warehouse Majestic Wines has announced a
solid pre-tax profit rise of 18 per cent, as continued consumer
demand for fine wine and champagne defies the British retail
slowdown.
In the run up to the Christmas season ham processors in the UK took
a potentially critical sales hit today from a consumer watchdog,
which blasted them for selling mostly 'acocktail of water and
additives' and for hiding...
Danone's troubled expansion into the bottled water business
continues to hit the headlines, with news late last week that the
French dairy group was close to selling its stake in its North
American joint venture with Coca-Cola....
After a raft of disappointing Christmas trading figures from most
of its main rivals this week, the 1.2 per cent decline in third
quarter like-for-like sales from J Sainsbury announced today will
come as little surprise. But the decline...
The European Commission has decided that a German subsidy scheme
for the producers of Kornbranntwein, a brandy made out of corn, is
in breach of European Union State aid rules because it distorts
competition with other brandy producers.
A new campaign to reduce sugar levels in foods and consumer diets
in order to tackle the national obesity problem is reportedly being
considered by the UK government, to run after the current attack on
salt is over, writes Chris Mercer.
Brands which "build communities around their products and
services" and "enable customers to feel as if they own
[it]" are the ones most likely to succeed, according to the
latest annual survey of the world's...
French wine producers have been granted more money by the Paris
government to help them advertise and promote their wines and
combat the increasing threat from New World wines and other
alcoholic and soft drinks.
Food and drink manufacturers are coming under increasing pressure
to review their policies on advertising to children amid fears that
increasing levels of promotional activity are contributing to an
obesity epidemic. One organisation...
Glenfiddich, the Scotch whisky maker, is hoping to rejuvenate its
image by promoting the 'nu jazz' music scene alongside the drink
itself - a gamble which the company hopes will give a more youthful
image to what has traditionally...
Two suggestions by the British government this week have prompted a
mixed reaction from the drinks industry there. Moves to relieve the
financial burden associated with the proposed introduction of tax
stamps were broadly welcomed,...
France's wine industry lobby faces fierce opposition from health
groups in its bid to persuade the government of Jean-Pierre
Raffarin to amend the 1991 loi Evin restricting alcohol
adverts. Wine makers want a relaxation of the...
The addition of 10 new Member States to the European Union on 1 May
has prompted Europe's tax officials to revive the thorny debate
over the harmonisation of alcohol duty rates - a debate which is
unlikely to be any more fruitful...
Growth in the RTD spirit sector might be slowing in mature markets
such as the UK, but other European countries are just now starting
to see the first such drinks appear on supermarket shelves,
tailored for local tastes. In the beer-loving...
With major deals of the scale of Morrison's takeover of Safeway now
all but banned by the UK competition authority, the focus of
attention has turned to the convenience store sector, where the
regulator has been surprisingly...
