Non-alcoholic beverage brand Drink Monday is using recent crowdfunding to expand its retail presence, meet the demand for non-alcoholic drinks and spirits, and navigate the tighter capital market, the brand’s new CEO Ken Young told FoodNavigator-USA.
Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...
Kirin is launching its first Food with Function Claims (FFC) sports nutrition drink with immune health benefits, as it seeks to tap into active consumers’ demands for multifunctional products.
PepsiCo is launching ‘pep+ Partners for Tomorrow’, a new platform to help its customers achieve their sustainability goals. Programs range from those focusing on recyclable beverage containers and cups to regenerative agriculture.
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,”...
Kirin is looking to accelerate one of the Japanese government’s priority export items – whiskey – in the US and EU, while also backing an industry-wide effort to boost consumer awareness.
A Singaporean coffee start-up is bringing to the boil plans to distribute its cold brew concentrates and ready-to-drink products in supermarkets as well as expanding across South East Asia.
Hitting the right balance between the sourness of lactic acid bacteria and sweetness is the crux behind the development of Yakult’s latest launch in Singapore, says the firm’s managing director.
EverGrain, Anheuser Busch InBev’s sustainable ingredient business, and The Ultimate Fighter champion James Wilks have partnered to launch FȲTA, a line of high-performance sports nutrition powders made from upcycled barley protein.
A new initiative led by the IDFA suggests that leading milk processors including Danone North America and Dairy Farmers of America are prepared to adhere to a lower added-sugars limit for flavored milk in order to continue to offer their products in US...
Diageo – producer of Don Julio and Casamigos tequilas - has introduced the use of drones on its agave farms in Jalisco, Mexico: in an effort to integrate more efficient farming practices and drive environmental benefits.
Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free Heineken...
Carlsberg Malaysia has announced a continued focus on its premium portfolio as well as some strategic new branding will be major parts of its newly launched five-year business strategy to cope and grow amid recession and inflationary pressures.
The high rate of counterfeiting in India has resulted in far-reaching repercussions on public health and economic development, sparking an urgent need to educate consumers and for companies to adopt authentication solutions, says an Indian association.
A life-long entrepreneur has created a ‘living sodas’ brand, providing a range of sodas with live probiotics plus prebiotics, which he hopes will open up a new 'living sodas' category.
New Zealand dairy giant Fonterra has outlined its functional beverage ambitions across South East Asia after a spate of new ready-to-drink (RTD) product launches under the Anchor and Fernleaf brands.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Drinks giant Diageo has appointed its first female chief executive, following the announcement of current head Sir Ivan Menezes’ retirement in June this year.
Tea-based beverages are emerging as a growing trend in APAC, but manufacturers need to integrate novelty and excitement into their beverage innovation in order to attract and maintain the attention of younger consumers.
The UK-based apple cider vinegar brand Willys has been taken to task over an array of claims and hashtags made across its adverts, website, socials and product listings.
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
Eat the Change co-founder Seth Goldman is continuing to fill the gap left behind by The Coca-Cola Co.'s decision to discontinue Honest Tea by creating a “rhyming copy” of the beloved ready-to-drink brand under his new company, which recently released...
Ireland’s AnaBio Technologies has launched a range of encapsulated probiotic strains including well-established Bifidobacterium and Lactobacillus species that can survive temperature stresses associated with UHT processing.
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
A ‘velvety smooth’ new coffee experience has landed in Italy, where Starbucks is serving up lattes, cold brews and espressos with a tablespoon of extra virgin olive oil.
With a new flavor of its probiotic tonic set to hit store shelves regionally later this month, The Spare Food Co. is repurposing whey from the Greek style-yogurt manufacturing process to create its line of beverages while advocating for more food and...
Japanese beverage giant Asahi has updates its corporate sustainability strategy as is seeks to improve its chances of hitting its 2050 carbon zero commitments.
Monster’s alcohol beverage launch, The Beast Unleashed, has landed in six US states: while the company champions a robust innovation pipeline for 2023 which includes a new launch in the wellness energy category.
On a mission to promote wellness through music, meditation, and mushrooms, functional beverage brand Space Tea is readying its next step for retail expansion while taking an opportunity to demo its product at this week's Natural Products Expo West...
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Beam Suntory is launching a ‘first-of-its-kind’ pilot program in the tequila industry to explore regenerative agricultural practices in the agave fields near its Casa Sauza operations in Jalisco, Mexico.
Despite the challenges the beer category faces in 2023, AB InBev says the sector ‘remains fundamentally attractive as it is big, profitable and growing’.
Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.
JM Smucker wants to expand its leadership position in the at-home coffee category, where it currently holds 26% of the market share and three of the top eight brands, through potential acquisitions, innovation, broader geographic reach and reinvigorated...
Japanese brewery giant Asahi has highlighted that its 2023 plans will focus on driving its premiumisation strategy in hopes of delivering long-term sustainable growth, despite the current pressures of inflationary cost increases.
One technology Dole Packaged Foods is trialling to reduce the sugar content in its pineapple juice comes from BlueTree Technologies. We hear about the Proof of Concept (PoC) process between an established food and beverage major and a food tech start-up.
After The Coca-Cola Co. halved its brands during the pandemic, the beverage giant is ready to strategically rebuild its product portfolio with “consumers at the center,” a new marketing model, a higher bar for innovation and an eye on a much larger prize...
Starco Brand’s acquisition of the meal replacement company Soylent announced late Tuesday creates a “1+1=3” situation that can accelerate marketing and innovation to take the cult-favorite plant-base brand to the next growth stage, Soylent CEO Demir Vangelov...
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
Energy tea brand YATÉ believes that young music fans and night owls will be key for success with its yerba mate-based drink in Asia’s better-for-you beverage space.
Upcycled beverage brand Waju — which uses water produced from the fruit concentrate process — is ready to step into the retail space with a launch in over 400 Sprouts locations in March, after spending the last year optimizing its packaging and formulation,...
