Coronavirus

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

Pic:getty/marchmeena29

Five strategies for success during COVID-19

By Rachel Arthur

Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...

AG Barr has been impacted by Coronavirus

Irn-Bru owner’s sales hit by coronavirus

By Michelle Perrett

A G Barr, the soft drinks company that produces Irn-Bru, Rubicon and Funkin, has reported “significant trading volatility” in its interim results following the outbreak of the coronavirus pandemic.

Plant-based beverages are on the rise - but will have to find the sweet spot between premiumization and affordability. Pic:getty/anastasianurulina

Plant-based beverages grow in appeal due to COVID-19

By Will Cowling, FMCG Gurus

Increased concern around health, immunity and sustainability is driving increased demand for plant-based products. When it comes to beverages, reassurance around affordability will be key for the category's growth, writes FMCG Gurus in this guest...

Bars are reopening across Europe after coronavirus shutdowns. Pic:getty/dziggyfoto

Time to #reconnect: European brewers show support for hospitality sector

By Rachel Arthur

Bars and restaurants – and particularly those that are smaller businesses – will need ‘targeted, ongoing and continued support’ as they reopen, says the Brewers of Europe. With one in three beers in Europe sold in hospitality, its success is closely linked...

Sales of Robinsons have helped bolster Britivc's fortunes during the COVID crisis

Britvic bolstered by at-home beverages during COVID crisis

By Gwen Ridler

Beverages manufacturer Britvic has balanced the impact of the COVID-19 crisis and the almost complete shutdown of the hospitality and foodservice sectors with strong at-home sales, according to its latest financial results.

Molson Coors powers ahead with hard seltzer launches

Molson Coors powers ahead with hard seltzer launches

By Rachel Arthur

While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.

The closure of the on-premise channel has been a hit for many businesses. Pic:getty/maxvis

AB InBev global volumes hit by coronavirus

By Rachel Arthur

The world’s largest brewer saw global volumes decline by 32% in April as a result of the closure of the on-premise channel in most markets. But it says it is already learning from its operations in China and South Korea as to how to move forward through...

'It's not a consumer demand problem; it's not a poorly run buisness problem - it's just if we shut down a segment of the economy, businesses are going to struggle.' Pic:getty/pavelkant

Rabobank Liquid Assets Podcast

Will the coronavirus crisis crush craft beer?

By Rachel Arthur

A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. Rabobank talks to the Brewers Association's chief economist to take the pulse of the craft beer business,...

Pic:getty/funtap

How is Coca-Cola dealing with the coronavirus crisis?

By Rachel Arthur

Coca-Cola CEO James Quincey says that the company is well-versed in surviving crises over the course of its 134 year history: “Every previous crisis – military, economic or pandemic – the Coca-Cola Company has come out stronger”. So how is it dealing...

Pic:getty/banjongseal324

Coca-Cola volumes decline 25% globally during coronavirus lockdowns

By Rachel Arthur

The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...

Pic:getty/vvmich

Status spirits: Well set to weather the storm?

By Rachel Arthur

The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...

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