The beverage space is an area for flavor discovery and innovation: and today’s consumers are becoming increasingly curious and adventurous. So what do experts see trending in today’s market?
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
Dragon fruit is making the shift from niche to mainstream, says flavors giant Firmenich, which has selected the fruit as its flavor of the year for 2023 after it exhibited “one of the fastest growth rates of any ingredient we’ve tracked in recent years.”
Today’s consumers want complexity and layers of flavors in their alcohol-free drinks. Having spent a collective 30 years foraging, exploring and learning, the duo behind Bax Botanics tell us why they believe botanicals are the way forward in creating...
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
Consumers’ ongoing efforts to kick the sugar habit and select better-for-you, nutrient-dense foods and beverages unexpectedly may be helping to fuel a rise in Asian-inspired flavors, beverages and dishes across categories, according to recent research...
Botanicals continue to be a strong force for new food and beverage product development as many consumers regard the category of ingredients as healing and revitalizing, according to global fragrance and taste company Firmenich, which named “Magical Botanical’...
Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger generation fuelled by FOMO (fear of missing out).
Craft sparkling water brand Aura Bora has raised $2m in a seed round to support the company's latest chapter of growth, which includes expansion into 7-Eleven, Sprouts, Whole Foods Pacific Northwest, and Fresh Thyme, as well as its new online subscription...
McCormick & Company has purchased 100% of the shares of natural flavors supplier FONA International for $710m, a deal which will accelerate McCormick’s global flavor growth and “the strategic migration” of its portfolio towards more value-added, health-focused...
A whiskey flavor chemistry program is under way at the University of Tennessee Institute of Agriculture: with scientists using flavor chemistry to advise distillers how to achieve their desired flavor goals consistently.
What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...
2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.
Lemon, orange and grapefruit are citrus staples - but what about pomelo, calamansi and yuzu? Kerry takes a look at where beverage flavours could go in 2019 and beyond.
Sustainability, veganism and health are three macro trends that will continue to shape the beverage market in 2019, says UK flavour and fragrance company Treatt. From fermentation to exotic flavours, it outlines five areas to watch in the coming year....
Butterfly pea flower tea, spicy flavors and the rise of CBD... what will 2019 look like for the beverage category? Imbibe sets out its predictions for the top trends in the beverage category next year.
Consumers are trending away from high ABV drinks and embracing non-alcoholic mocktails, as well as those with a low ABV. Beer cocktails, sour flavors and citrus are also trends to watch.
Drinkfinity – PepsiCo’s vessel and pod beverage system – has entered the coffee category with the launch of two Americano pods: offering ‘an entirely new iced coffee experience’.
Starbucks brought its fan-favorite Pumpkin Spice Latte back to US and Canada stores on August 28, its earliest release date ever. Other brands have followed suit and introduced their fall offerings early as well. But is pumpkin spice still a guaranteed...
Sweet, indulgent beverages still shine in a market flooding with clean label, better-for-you drinks; and show no signs of slowing down, according to Imbibe.