Manufacturers

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

Debra Crew is the first female chief executive of Diageo

News

Diageo appoints first female chief executive

By Gwen Ridler

Drinks giant Diageo has appointed its first female chief executive, following the announcement of current head Sir Ivan Menezes’ retirement in June this year.

The new hard seltzer launches this weekend. Pic: Harvest Hill

SunnyD launches hard seltzer

By Rachel Arthur

SunnyD Vodka Seltzer - ‘the brand new hard seltzer created by popular demand’ – is rolling out in the US.

Carlsberg's outgoing CEO, Cees ’t Hart. Pic: Carlsberg

Carlsberg CEO to retire

By Rachel Arthur

Carlsberg Group’s CEO Cees ’t Hart will leave the company by the end of Q3, 2023.

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

Getty | Fat Camera

Nutricia launches new plant-based Fortimel drink

By Olivia Haslam

Nutricia has launched a new plant-based medical nutrition drink under the Fortimel range, to provide the same nutritional benefits to patients with specific dietary preferences.

Vita Coco shares next steps for coconut brand at ICR

Vita Coco aims to take brand, coconut water to the next level

By Ryan Daily

In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...

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