All news articles for February 2024

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Differences in Arabica coffee beans are due to chromosomal mutations, the study found. Image Source: Getty Images/AnthiaCumming

Coffee’s chromosome mutations: The potential for industry

By Augustus Bambridge-Sutton

Variations in the properties of arabica coffee, such as in taste, caffeine content and disease resistance, are determined by chromosome mutations, according to a recent study. But are these findings purely academic, or relevant to industry? And how could...

Pic:getty/tumsasedgars

When's the right time for a rebrand?

By Rachel Arthur

Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

What are the positives and negatives of consuming caffeine?

What are the positives and negatives of consuming caffeine?

By Donna Eastlake

Many of us start our day with a piping hot cup of tea or coffee. In fact, it’s sometimes the very first thought we have before we’ve even opened our eyes. But what are the advantages and disadvantages of consuming caffeine and how much is too much?

Madri Excepcional launches in Canada this month. Pic: Molson Coors

Madri Excepcional boosts Molson Coors’ premium push

By Rachel Arthur

Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further...

Cutting carbon emissions in coffee production: ofi sets its sights on a 30% reduction by 2030 GettyImages/Hero Creative

How ofi plans to cut coffee supply chain emissions by 30%

By Donna Eastlake

Ingredients supplier ofi is setting the ambitious target of reducing supply chain carbon emissions for its coffee by 30% by 2030. So how will this be achieved and can other coffee manufacturers follow in their footsteps?

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