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Spotlight

Jägermeister sales bomb: ‘Extremely aggressive’ US pricing hits herbal liqueur

Jägermeister sales bomb: ‘Extremely aggressive’ US pricing hits herbal liqueur

Sales of the world’s best-selling liqueur brand Jagermeister fell 5.6% in 2014 due to a slowdown in...

How Coke got its curves: Coca-Cola's contour bottle celebrates 100 years

How Coke got its curves: Coca-Cola's contour bottle celebrates 100 years

Coca-Cola has launched a global campaign featuring icons such as Elvis Presley, Marilyn Monroe, and Ray Charles,...

Not just any old bottle: Diageo ‘smart bottle’ thwarts counterfeiters and boosts consumer experience
Patent-pending technology on Johnnie Walker Blue Label goes beyond QR codes

Not just any old bottle: Diageo ‘smart bottle’ thwarts counterfeiters and boosts consumer experience

Diageo and Thin Film Electronics have released a prototype Johnnie Walker Blue Label ‘smart bottle,’ which can...

Beam Suntory fights ‘frivolous’ lawsuit attacking Jim Beam bourbon's handcrafted credentials

Beam Suntory fights ‘frivolous’ lawsuit attacking Jim Beam bourbon's handcrafted credentials

Beam Suntory insists it will fight a US class action filed last week accusing the company of...

'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International

'Semi-skimmed soft drinks!' Mid-calorie soda could become the mainstream choice, Zenith International

Mid-calorie soft drinks have the potential to gain ground on traditional full calorie drinks – and could...

Nestlé #notjustaboutfood! Multinational launches internship contest with Twitter

Nestlé #notjustaboutfood! Multinational launches internship contest with Twitter

Nestlé UK & Ireland is launching a joint internship scheme with Twitter, a programme that will help...

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