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Exercise Recovery Beverages: New Opportunities in the Sports Drink Category
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Manufacturers of sports nutrition products for those involved in serious training have long recognised the benefit of using whey protein for exercise recovery. However, new research commissioned by Volac, among consumers engaged in moderate exercise, suggests there is now a real opportunity to take exercise recovery more mainstream.
This paper examines the role of whey protein in recovery from exercise; the market potential for beverage manufacturers indicated by the research and how the challenges of using whey protein in the ready to drink format have been overcome with Volactive Hydrapro.