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Breaking News on Beverage Technology & Markets

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Spotlight

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict...

‘Confusion and fear’ underpin beverage naturalness trend: Mintel

‘Confusion and fear’ underpin beverage naturalness trend: Mintel

Confusion and fear of the unknown continue to drive interest in simplified product labels and natural ingredients,...

Sugary soda drinkers admit more guilt after unwitting unethical action
FULL-SUGAR LEMONADE DRINKERS FELT MORE GUILTY THAN STEVIA PLACEBO GROUP

Sugar-sweetened soda drinkers feel more guilty after inadvertent 'bad' deeds

An intriguing French study suggests that students who drank sugary lemonade before completing a ‘guilt inducing’ task...

Pure Gold Collagen shot slammed for ‘implied beauty claim’

Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’

The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the...

‘We’re targeting anyone with a brain’ Brainwave on drink’s mass appeal

‘We’re targeting anyone with a brain’: Brainwave insists cognitive health drink holds mass appeal

Brainwave Drinks insists it’s targeting anyone with a brain and says the drink will appeal to consumers...

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