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DISPATCHES FROM PACK EXPO 2012, CHICAGO

Sealed Air promises ‘no smiles or frowns’ with new Cryovac shrink sleeve

By Ben Bouckley, 02-Nov-2012

Related topics: Filling & Packaging Equipment & Systems, Packaging & Packing Materials, Containers, Smart Packaging, Processing & Packaging

Scott Keefauver from Sealed Air tells BeverageDaily.com how beverage brands can save money by using his firm’s new Cryovac 360 multilayer shrink sleeves on bottles, and eliminate 'smiles and frowns’.

Speaking to Ben Bouckley at Pack Expo 2012 in Chicago this week, Keefauver, manager, new market development at Sealed Air, said of the firm's new TDO Shrink Film: “The multilayer technology allows us to put a combination of polymers together, so that gauge for gauge, we’re able to offer a lower density, which versus monolayer PETG and PVC can give you an 18% yield improvement.”