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Taza Agua to partner with K-cup coffee makers with new water bottle design

2 comments
Mary Ellen Shoup

By Mary Ellen Shoup+

26-Jan-2017
Last updated on 26-Jan-2017 at 17:34 GMT2017-01-26T17:34:57Z

Taza Agua join K-cup coffee makers with new water bottle design

Taza Agua has spent the last six months developing its new bottle design that will hold a K-cup pod within the bottle, to better distinguish itself as a water specifically for brewing coffee.

The patent-pending bottle design, set to launch this year, includes a hollowed out space for the pod. A user would pop the pod out of the container separating it from the water bottle and then make coffee or K-cup hot beverages as usual with their single-serve coffee machine. 

The company is aiming to “optimize the drinking experience for K-cup coffee, tea, and hot chocolate,” as the founders believe its premium water sourced from a volcanic spring in Costa Rica results in a higher-quality taste profile than hot beverages brewed using other bottled water on the market.

Coffee roaster partnerships

The new bottle design has also launched partnerships with Costa Rican coffee companies who will be teaming up Taza Agua and the new water bottle design.

“Today, we have several major deals on the table. Interestingly, the companies involved want not just our water but also amazing Costa Rica coffee combinations,” Taza Agua co-founder Francini Retana told BeverageDaily.

 “Our innovative bottle design puts coffee roasters in total control now. They can match their coffee with premium water, and create a competitive edge,” Retana said.

Stagnating growth of K-cups

While the K-cup coffee trend has slowed since its peak in 2014 when it accounted for approximately 34% of all US coffee, according to Euromonitor, single serve coffee brewing with coffee pods still represents a sizeable portion of US coffee sales.

According to the National Coffee Association, 27% of US consumers owned a single-serve coffee machine in 2015. Single-cup coffee also posted sales of $3.71bn in 2016, slightly up from $3.16bn in 2015. Of those sales, Keurig Green Mountain held the largest market share of coffee pod sales in 2016.

The company said it is confident that 2017 will be a “record-breaking” year for their brand because the new bottle design has opened to the door to new partnerships and licensing agreements coffee cocoa bean firms, distributors, and roasters.

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2 comments

Thank you for your interest in Taza Agua

Yolanda
Sounds exciting! Much success with your new business. Please complete the contact form on our web site at www.tazaagua.com and we will respond to all your questions right away. Thank you very much for your interest in Taza Agua. Great Day !

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Posted by Customer Service Taza Agua
29 January 2017 | 13h132017-01-29T13:13:13Z

Owner

Hello my name is Yolanda Romero.

I am in the process of getting a business started here in Placerville, Ca. That specializes in kitchen treasures & treats. I would like information on how I can put your water here in my store when it opens.

Thank you.

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Posted by Yolanda Romero
27 January 2017 | 20h402017-01-27T20:40:01Z

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