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Trends > Smart Packaging

Breaking news on beverage packaging design, sustainability, PET, glass, cans, cartons, HDPE

Smart Packaging

Packaging choices make or mar a brand, and it's vital to chose cans, glass bottles, cartons or PET packages that are beautiful, functional and cost-effective. Aside from sustainability, smart packaging is also emerging that increases product quality and consumer engagement. Large firms we cover include Tetra Pak, Ardagh and Ball Packaging.


‘Nobody Does It Better…than drinktec’: 2013 show director claims

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy...


Ball Packaging hopes ‘Easy Flow’ end will breathe new life into beer

Ball Packaging will launch its European ‘easy flow’ can end in at Drinktec in Munich and says the invention – as per MillerCoors' similar innovation in the US – can...


PepsiCo seeks US patent to encapsulate beverage aromas within packaging

PepsiCo is seeking to patent a method of encapsulating aromas within beverage packaging to entice US consumers with ‘favorable aromas’ before they drink, say, juices or coffees.


Capri Sun success alerts US brands to ‘untapped’ pouch potential

Capri Sun’s runaway success in North America for Kraft Foods is alerting other beverage brands to the potential stand-up pouches offer, while machine line speeds are increasing all the time....


US analyst spies flexible favor in RTD tea, beer and sports drinks

While the best beverage prospects for the flexible packaging industry continue to lie with wine, sports drinks, ready-to-drink teas and even beer present significant opportunities for pouch manufacturers, US packaging... special edition: FLEXIBLE BEVERAGE PACKAGING

The Kids Aren't All Right? Perceptions hinder drinks pouch growth

Consumer perceptions of the beverage pouch as a 'kid’s format' is restricting the growth of flexible packaging in the sector, market research firm Mintel claims.


Pepsi boosts ‘brand vision’ with Beyoncé bottle in Italy

PepsiCo will use Rexam’s Fusion aluminum bottle for its limited edition Beyoncé design because of its shape and the potential for high definition printing, and Jim Beam has redesigned its...

Diageo fights off new legal effort to storm Parrot Bay

Diageo has seen off the latest US legal challenge relating to its Parrot Bay RTD cocktails but could still face a possible jury trial in 2013 over claims relating to...

Rexam CEO discusses life in the Indian ‘playground’

Rexam CEO Graham Chipchase insists the packaging firm will take a stronger position in an under-penetrated Indian market to service surprise demand for specialty cans.

Cardboard can will shake-up UK premium drinks: Alexir Packaging

The UK distributor of a new cardboard beverage package Cartocan hopes it will reshape the UK premium drinks landscape following its launch at the Packaging Innovations show in October.

Bog standard beverage can sales suffer: Ball Packaging

Consumers and brands continue to fall out of love with 12oz (355ml) beverage cans as growth accelerates in specialty sizes, according to can giant Ball Packaging.

Touching StarLite… Sidel launches PET bottle base

Sidel claims its new StarLite PET bottle base for still drinks such as waters and juices increases package rigidity and can save a given bottler €700000 a year due to...

Crown Holdings CEO coy on PepsiCo beverage spin-off rumors

The chair of can giant Crown Holdings was tight-lipped when asked about the impact on the packaging industry if PepsiCo chose to spun-off its beverage business as 'activist-investor' Nelson Peltz...


PET wine bottle sets packaging expert's pulse racing

Consumer packaging specialist Andrew Streeter believes a new PET wine bottle for Portuguese brand Monte Dos Amigos can rival glass in a way that previous attempts have not.

Single serve coffee sales surge 80% to $1bn in 2012, with private label players the new pacesetters

A perfect example of the fact that shoppers are willing to pay a premium for quality and convenience - even in tough times - the growth of the single serve...

On-the-go pop-up straw makes its debut

Ball Packaging Europe has launched a Magic Straw Can targeting children and young adults, who have a preference for on-the-go consumption or consumer sweeter drinks outdoors.


Six baby boom beer concepts: Heineken draws up shortlist

Heineken has shortlisted six ideas submitted via an open innovation challenge to create a better drinking experience for 60-70 year-olds based upon beer concept, packaging and serving experience.

News in brief

Magic Straw Can will ‘wow’ young consumers: Ball Packaging

Ball Packaging promises that it’s new with a built-in straw will ‘trigger a ‘wow’ effect’ among young consumers in particular after successful tests in Spain and the UK.

Coke’s new WWF goals include PlantBottle push

The Coca-Cola Company and the World Wildlife Fund (WWF) have announced new environmental goals that include assessing the impact of the firm’s PET PlantBottle.

Food packaging market to hit $2.5trillion by 2017

The retail value of the world packaged food market is expected to climb to $2.5trillion by 2017, but Western Europe and North America are forecast to be overtaken by the...

News in brief

Danone launches new US bottle design for Evian

Danone Waters North America has redesigned its Evian Natural Spring Water bottle for the first time in 14 years, as it attempts to create a ‘new connection’ with US consumers...

Bio-nanocomposites need improvement to match conventional packaging, says research

Bio-nanocomposite packaging materials have a bright future but are not yet at the level of petroleum-based plastics, according to a review article.

World's biggest brewer AB InBev unwraps 100,000 ton packaging pledge

Anheuser-Busch InBev's (AB InBev) new environmental commitments include an ambitious pledge to reduce use of packaging materials by 100,000 tons annually by 2017, but the bulk of its new commitments...

Campaign marks shift from 'saying and showing' to more real actions

Coke ‘working hard’ on possibly extending 'Sharing Can’ Singapore pilot

A senior Coca-Cola Company executive tells that the company is ‘working hard’ to decide whether it can viably scale-up its phenomenally successful ‘Sharing Can’ pilot launched in Singapore.

Aseptic technologies are ‘strong and growing’: World renowned expert

Aseptic processing and packaging is a ‘strong and growing series of technologies’, despite being much more complex than canning or traditional terminal sterilization, according to a leading expert.

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