SUBSCRIBE

Breaking News on Beverage Technology & Markets

Cathay Pacific introduces craft beer best drunk at 35,000ft

By Rachel Arthur+

01-Mar-2017
Last updated on 01-Mar-2017 at 15:57 GMT2017-03-01T15:57:07Z

Betsy Beer
Betsy Beer

Airline Cathay Pacific has launched Betsy Beer, the ‘world’s first' hand-crafted bottled beer’ that has been brewed with consumption at 35,000ft in mind. 

Cabin pressure and altitude affects passengers’ taste buds, so the beer has been created with a ‘combination of science and traditional brewing methods’ to create a beer that is suitable for consumption in the air and on the ground.

The name ‘Betsy’ comes from Cathay Pacific’s first aircraft, a Douglas DC-3, which flew in the 1940s and 1950s. The beer is made with ingredients from the UK and Hong Kong, including ‘Dragon Eye’ fruit, New Territories sourced honey and Fuggle, a mainstay hop of British craft ales.   

Betsy Beer is being served to first and business class passengers on flights between Hong Kong and Heathrow, Gatwick and Manchester in the UK until the end of April. It is also being sold in airline lounges in Hong Kong and Heathrow as well as a select number of Swire-owned restaurants in Hong Kong. 

Key Industry Events