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Trends > Natural and Organic
Natural and Organic
In recent years, consumers have displayed a thirst for natural and organic drinks across a variety of markets. For beverage manufacturers, this demand can provide formulation challenges that suppliers are working hard to solve. But in a weak economic environment, are natural and organic products as popular as they once were?
Lemon and chokeberry super juice could help in Alzheimer’s fight – Spanish study
Flavanol-rich lemon and black chokeberry juice could help treat neurodegenerative diseases as a nutritive and health-promoting product, according to Spanish researchers claiming ‘very promising’ results in a new study.
Judge: No reasonable consumer would be misled by PepsiCo’s 'all-natural' claims
PepsiCo has scored a victory in the ‘all-natural’ civil litigation stakes after persuading a judge in California to dismiss a class action lawsuit alleging it misled consumers of its SoBe...
Oat ingredient is stealing whey protein limelight – Biovelop
Swedish firm Biovelop claims that its new oat-based protein rich ingredient Proatein is already being used in place of whey protein, as a cheaper source of the macronutrient.
Revolutionary instant fruit coffee has 'global potential' – UK startup INO
UK firm INO claims to have created a coffee sub-category with ‘global potential’ by creating the first instant coffee fusing organic fruit with coffee beans using a trademarked method.
New Tropicana Pure Premium PET clear container 'unique' in juice aisle
Tropicana has told BeverageDaily.com that its new clear PET flip-top container for Tropicana Pure Premium Orange Juice is ‘premium in look and function’ and unlike anything else in the juice...
US firm brushes off Yerba Mate beverage 'bitterness' claims, hopes for sparkling growth
US firm Guayaki has launched a sparkling-based beverage containing natural stimulant Yerba Mate in Rexam sleek cans in an ‘ongoing effort’ to reach a more mainstream audience, and dismissed suggestions...
Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials
The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of...
Special edition: Where next for natural sweeteners?
From stevia to monk fruit, oats, agave nectar and coconut palm sugar. In the second of our spring special editions, we look at what’s next for natural sweeteners. ...
'Breakthrough innovation' sees PepsiCo launch Tropicana juices with tea
PepsiCo brand Tropicana has launched two new US Trop50 varieties, including an innovative juice with tea mix and a red orange juice with 50% less sugar and calories.
Edible food packaging dissolves in water – developer
A US company has developed a food packaging technology that dissolves when exposed to water and said it is ready for commercial roll-out as soon as individual customers’ needs are satisfied. ...
Coke hopes revamped adult soft drinks brand will cause Tumult in Europe
The Coca-Cola Company has redesigned the packaging and branding for one of its more niche brands, a premium non-alcoholic adult soft drink now only sold in Paris, but poised for...
Krones suggests EU trend towards juices and milk-based mixed drinks with natural fruit content
German beverage machinery supplier Krones says that interest in premium juices and milk-based mixed drinks with natural fruit pieces is growing in key European markets, in the wake of its...
Madonna backed coconut water Vita Coco faces new 'super hydrating' legal challenge
Superstar-backed coconut water brand Vita Coco faces a new class action over claimed product benefits in Canada, including a ‘super hydrating’ claim, just weeks are settling a similar US suit. ...
Tropicana sued over ‘100% pure and natural’ orange juice claim
Tropicana Products Inc. is the latest company to be sued over use of the term ‘natural’ – this time to describe its not-from-concentrate ‘100% pure and natural’ orange juice.
Natural flavours ‘identified in nature’ to have major industry impact – report
EC regulations implemented last year that require natural flavouring substances to be identical to something found in nature will greatly impact the industry, according to a report assessing the new...
Dispatches from FIE 2011
Cranberry giant aims to settle debilitating PACs debate in “6-12 months”
Ocean Spray has waded out of its Massachusetts cranberry bogs and into the fiery and divisive debate about accurately measuring the berry’s health benefit-delivering proanthocyanidins (PACs) – a longstanding tete-a-tete...
News in brief
Juna aims to cause Andean stir in UK juice sector
Juice startup Juna claims that it will shake-up the UK juice market following the recent launch of a new all-natural nectar range made mango, lulo, guanabana and mora fruits.
Organic tomato juice more ‘nutritious’ than conventional juice?
Juice from organically grown tomatoes contains higher levels of bioactive polyphenols than juice made from conventionally grown tomatoes, says a new study.
Natural colours drive Chr Hansen Q3 results; probiotic uncertainty continues
The newly renamed Natural Colors Division was the star performer in Danish ingredients supplier Chr Hansen’s Q3 results, showing 34% organic sales growth for the quarter, compared to 5% for...
Stevia: Moving beyond the ‘holy grail’ hype
Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.
New citrus flavours aim to add signature notes to branded drinks
Kerry has launched a new range of natural citrus flavours that aim to quench industry thirst for signature twists in branded drinks.
Vitamin fortification tops list of energy drink claims
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
New citrus flavour doubles up as an antimicrobial agent
Lanxess has developed a new natural citrus flavour for US soft drinks that it claims targets shelf life as well as taste buds.
Coca-Cola keeps faith in Honest Tea potential
Coca-Cola has bought out the remaining stake in Honest Tea although the organic bottled tea company is still a niche player in the US market.
DD Williamson introduces organic acid-stable caramel color
DD Williamson has introduced a USDA-certified organic version of its class one acid-stable dark caramel color for use in beverages with pH below 2.5, the company has said.
