Coca-Cola reformulates Glacéau vitaminwater with stevia in GB

11-Dec-2012 - Last updated on 11-Dec-2012 at 11:24 GMT

Coca-Cola has reformulated Glacéau vitaminwater for the British market by revamping packaging and reformulating its eight-strong range with a stevia-based sweetener that cuts sugar levels by 30% and cuts the calorie count by 30 per bottle.

Beyond the use of stevia, Coca-Cola Great Britain said it had also changed vitamin and mineral blends by adding further vitamins and minerals to some variants. All varieties (three are pictured right, the full range is below) will still be made with spring water, natural flavors and no artificial colors.

New labels are being introduced to communicate these changes featuring 'quick reference pictograms' that highlight key nutrients to consumers and the functionality they bring to beverages.

'Exciting set of changes'

Philippa Classey, marketing manager for Glacéau vitaminwater, Noth West Europe & Nordics (NWEN) said: ‘We are always looking for ways to improve our products. This is an exciting set of changes for Glacéau vitaminwater, our consumers have always loved the taste of our drinks.

"Being able to keep the products tasting great, but with fewer calories and introducing stevia from natural origins and an updated nutrient blend is a fantastic step. After an amazing Olympic year in 2012, we’re in the starting blocks ready for a great 2013."