Breaking News on Beverage Technology & Markets

Emerging markets drive global health & wellness growth (but one size does not fit all)

38 ‘developed’ nations delivered 54% of functional food and supplement and other health & wellness (HW) product sales in 2014, but these same nations will account for only 14% of growth between now and 2019.

News in brief

BEUC calls for caffeine claim ban following EFSA opinion

With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn....

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

Product launches in the beverage aisle

What’s hitting the shelves? Ginger Ninja juice, vodka for women, Twix shakes and more

M&M’s peanut thick shakes, sweet and spicy Ginger Nija juice, and art-inspired vodka: just some of the beverages springing onto shelves across the globe.

Orange juice could help improve brain function in the elderly: Study

Orange juice’s flavanones could help provide ‘brain boosting nutrients’ in diets which aim to reduce the effects of cognitive decline, according to researchers at the University of Reading. 

Honeydrop Beverages CEO: 'A tablespoon of raw honey in every bottle is what makes us stand out'

With an eight-year stint in sales and brand management at PepsiCo on his resume, David Luks knew a fair bit about the beverages market when he launched Honeydrop in 2009....

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

Dispatches from Vitafoods, Geneva

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face the same requirement to taste good.

Wrong said reg: Claims too sexy for NHCR

‘Bloody marvellous?’ ASA pulls beetroot blood claims from Juice Garden

An online UK juice, smoothie and healthy food merchant has fallen foul of the UK Advertising Standards Authority (ASA) over blood cleansing and other claims for some of its juices.

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according...

Dispatches from Vitafoods, Geneva

Vitafoods 2015: Browsing the beverages

Vitafoods Europe - a global nutraceutical event - and Finished Products Europe are in full swing in Geneva this week. And beverages are well represented.

Coffee antioxidants: From bean to brew

Australian researchers have tracked the anti-radical and antioxidant properties of coffee from bean to brew.

Industry takes first steps to establish standard of identity for maple water

A clear standard of identity for maple water would provide clarity for the industry and consumers in this new – but rapidly growing - category, say stakeholders, although there are...

Special edition: Authentic Tea Tastes

What’s next in tea? Functional claims, hot tea pods, and increased attention from Coca-Cola

Major soft drink players are turning their attention to tea as a focal point for innovation and volume growth, delegates at World Tea Expo will hear this week.

VitaminFIZZ seeks to emulate meteoric success of Sparkling ICE in enhanced waters market

VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine...

Matcha green tea market on fire, says report: ‘This is not a passing fad, but a major trend’

US retail sales of Matcha green tea powder surged 54.9%* in 2014, while sales of ready-to-drink products leaped up $253.1% (albeit from a small base), reveals a new report arguing...

“We’ve never seen consumers as confused!” PepsiCo asks what – exactly – is ‘good for you’

PepsiCo faces the challenge of redefining 'good for you', as it sees consumers turn their attention to real sugar, organic, and non-GMO.

Dr Pepper invests $15m in minority stake in Bai Brands

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

Innocent launches sparkling juice and coconut water: 'It’s like a posh holiday in a can, only without the pesky sand'

Innocent Drinks is stretching beyond its smoothie comfort zone with a sparkling juice variant and blended coconut water to inject life into the health and wellness aisle, it says.

Firing on all flavours: Treatt opens new beverage centre to develop future flavours

The scale of innovation in the beverage industry, coupled with consumers’ constant appetite for something new, is boosting the evolution of flavours, according to Treatt.

Dispatches from Food Vision, Cannes

‘What I already drink – but better!’ What can functional beverages offer consumers?

Consumers are keen to learn more about beverage ingredients, which is good news for the functional drink category, suggest beverage entrepreneurs. 

Beverage Bites: news up to April 9, 2015

Bacardi thinks fashion, Heineken cuts water consumption, and more beverage bites

This week international brewer Heineken set itself a new water consumption challenge, while a small UK brewer found itself in a twitter spat with a politician. Read on for more...

Move over fruit, it’s time for dairy! Yazoo sees yogurt smoothies soar as snackification strikes

FrieslandCampina’s milk drink and smoothie brand Yazoo is expanding availability of its on-the-go yogurt smoothies this month, seeing great potential for a ‘snack that provides sustenance.’

Cardiologists put forward energy drink limits for adolescents, following heart health fears

Researchers say the rapid rise in energy drink consumption among adolescents has ‘serious implications’ for cardiac health, as they compile recommendations for consumption limits in the Canadian Journal of Cardiology.

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