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Breaking News on Beverage Technology & Markets

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

US consumers seek hydration over energy from RTD teas, Mintel analyst says

Roughly half of consumers wanted a tea that was healthy and hydrating compared to just 26% of consumers who wanted an energizing tea, when asked to create their ideal RTD...

Leicester City signs sports supplements deal

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

More water and less fizzy drinks lead to ‘unprecedented calorie reduction’ in US diet, market study says

As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other...

Price, size, and consumer audience led to failure of Keurig Kold, Euromonitor analyst says

Keurig Green Mountain has discontinued Keurig Kold, an in-home soft drinks machine because it “failed to deliver on consumer expectations,” the company said.

News in brief

Bitten: Long-awaited sugar replacement tooth claim enters EU law books

Almost three years after winning a positive EFSA opinion linking sugar replacement and tooth health, the claim has been written into EU law books.

‘A key part of our expansion is the reach to universities’: Naka’s ‘drink to think’ approach

Swedish functional beverage brand Naka (formerly Akuō) is dubbed as a ‘drink to think’, and its reach to universities has been one of the keys to its success so far....

New sugar labeling a boon for alternative sweeteners

The added sugars portion of the newly revamped nutrition facts labels for food products will provide a significant opportunity for purveyors of alternative sweeteners, an industry expert says.

Talking Rain (Sparkling ICE) CEO: We had one store in London sell 3,000 bottles in a week

It’s very early days, but initial signs suggests that Sparkling ICE could be a hit in the UK and Ireland, says Kevin Klock, president and CEO at brand owner Talking...

Tickle Water brings unsweetened sparkling water for kids to market

Tickle Water has launched its unsweetened sparkling water in the US, responding to a need to "make water fun" for children.

The latest drink innovation – in pictures

Drink innovation has been at the forefront of product development over the last month.

Consumers crazy about coconut, but are they nuts?

Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”....

Black mineral water FulHum seeks to shake-up bottled water industry

Alkaline water brand FulHum says its jet black mineral water can disrupt the bottled water and energy drinks sectors. 

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

Beer: Low in sugar and carbs, but myths and misinformation abound, says report

Beer is low in sugar compared to other alcoholic drinks but misinformation about the beverage abounds, according to a report released this week.

'People in the UK think ‘syrup’ when they hear ‘maple’': America’s DRINKmaple on European expansion

US maple water brand DRINKmaple says UK consumers show the same thirst for sustainable, organic, single-ingredient products as those in the US; but there is work to be done in...

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

WellWell founder: Cold pressed juices can be the future of sport drinks

The month-old organic beverage brand has won the hearts of New York City’s health and wellness enthusiasts, but founder Sagan Schultz is confident that his product can expand well beyond...

Product strategy expert says palatinose's 'time has come'

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. ...

Do fermented foods contain probiotics? Not necessarily, says Ganeden

Fermented foods such as sauerkraut, kombucha, kimchi and yogurts containing ‘live and active cultures’ are healthy and tasty, but they are not necessarily packed with probiotics, says Ganeden Inc, the...

The big issue: How can industry be part of the obesity solution?

Obesity and overweight rates continue to rise across the globe and although no country has managed to reverse the trend to date, all agree action is required. Join us for...

What to watch in functional beverages

Functional beverages are tapping into consumer interest in health and wellness, but consumers are increasingly discerning and demand drinks deliver on their promises. 

Trendspotting at The Healthy & Natural Show: Millennials shake-up uses of horchata

Elmhurst Naturals, a line of beverage products made by Steuben Foods, has seen a growing interesting from millennials in its line of dairy-based horchata drinks. 

Talking Rain CEO outlines strategy for US brand Sparkling Ice in UK and Ireland

Sparkling Ice launches in UK and Ireland: ‘We have bold ambitions for the brand in these markets’

Sparkling Ice - the flavored sparkling water brand which has seen success in its native US market with more than $659m in retail sales last year - is launching this...

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