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Univar to distribute Wild Flavors' stevia in Europe

22-Nov-2010
Last updated on 22-Nov-2010 at 15:08 GMT

Wild Flavors has appointed Univar to distribute its range of Sunwin stevia products, sweetener blends and taste modification technologies in Europe and the Middle East.

The company says Univar’s industry focused sales and marketing teams will complement Wild and Sunwin’s ingredient knowledge and manufacturing capabilities to increase value for customers.

“Univar provides technical expertise in application development, excellence in logistics support, and outstanding customer service to help its high profile client base. Univar’s food technicians develop recipes and formulations for new food and drink products in their dedicated laboratories, enabling customers to sample the effects of the ingredients on finished applications,” it said.

The agreement is expected to allow Wild to gain greater penetration in Europe.

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