Breaking News on Beverage Technology & Markets

Trends > Future Flavors

News in brief

Pepsi-Chicken chips winging-it in China

By Ben Bouckley , 17-Dec-2012
Last updated on 17-Dec-2012 at 13:28 GMT2012-12-17T13:28:38Z

PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.

The snack was launched in August, accompanied by a television campaign that backed the cross-category fusion – a key plank in PepsiCo’s Power of One strategy, featuring a young man with a dubious earring rushing out to buy Pepsi for his girlfriend.

But not to drink, but to cook chicken, as you can see in the video below...

Related products

Key Industry Events

Promotional Features