SUBSCRIBE

Breaking News on Beverage Technology & Markets

‘Buying ready-made beverage brands saves SMEs money and time’: My Drink Beverages CEO

By Ben Bouckley+

06-Feb-2013
Last updated on 06-Feb-2013 at 18:53 GMT2013-02-06T18:53:14Z

Picture Copyright: www.napnock.com
Picture Copyright: www.napnock.com
Loading the player...

Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny NPD path alone.

“Recently we saw a demand for readymade beverage concepts, usually amongst SMEs with a turnover of €5-10m, without the resources to hire additional project managers, a professional team of marketing specialists and experienced production managers,” Pranevicius tells BeverageDaily.com, in this exclusive podcast.

“We know from experience that beverage development takes between 9-12 months – recipe development, marketing development, production management,” he adds.

But SMEs could lower NPD cost by shortening this cycle time, Pranevicius claims, where his firm collaborates with creative agencies to offer finished product concepts – one success story is the Napnock energy shot, pictured – cutting product development time to two or three months.

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Coca-Cola factory boss talks staff engagement

Boosting productivity at Coca-Cola’s Wakefield factory

Trevor Newman

Supply chain operations director, Coca-Cola European Partners

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the...

Packaged cold brew coffee gains traction, has room for more players

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands...

Vox Pop: The truth about Millennials, revealed by Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed...

Banana water tastes better than coconut water,' Steuben Foods

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Banana water from Elmhurst Naturals – which combines water, banana juice concentrate and natural...

'It's still an attractive market': How are companies overcoming political instability in Turkey?

'It's still an attractive market': How are companies overcoming political instability in Turkey?

At the crossroads of east and west, Turkey offers huge promise but given the...

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

The kick of chili may not be for everyone: but chili-infused beverages can offer...

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’...

CideRoad: Switchel meets demand for bolder flavors

CideRoad: Switchel meets demand for bolder flavors

The sweet but tart taste of switchel can be polarizing, says Cide Road founder...

Key Industry Events