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Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

Like father, like son: beverage brands adopt vertical marketing strategies

Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as...

Physiological responses to caffeine may increase with age: Study

The potentially negative effects of caffeine consumption on the heart significantly increase as young people reach adolescence, research has suggested. 

Honest Tea co-founder Seth Goldman on disruptive innovation: We can take the Honest brand beyond the beverages aisle

The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27%...

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir...

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

A metropolitan detox: Broccoli could be 'frugal, simple and safe' way of reducing risks of air pollution

Daily consumption of half a cup of a broccoli sprout beverage increased participants' ability to excrete the carcinogen benzene and lung irritant acrolein, according to research in China.

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

DRINKPRENEUR LIVE! START-UP ACCELERATOR: LONDON, JUNE 11 2014

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot...

Guest article

Brain-enhancing drinks: Green tea should be vehicle of choice

Green tea can drive brain-health drinks to new levels, writes Euromonitor International senior health and wellness analyst, Diana Cowland, in this guest article.

'OUR LABELS COMPLY WITH ALL LAWS & GOVERNMENT REGULATIONS': CAMPBELL'S

‘An elaborate con!’ CSPI threatens to sue Campbell's over V8 juice marketing

The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness...

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

Nestlé claims credit for ‘major advance’ in beverage powder solubility

Nestlé says its scientists played a central role in developing a new physical mechanism that it is already using to improve the nutritional quality and pleasantness of powdered beverages.

‘Americans discerning juice sugar sources’: Jamba Juice/YouGov poll

Amidst headlines over high sugar levels in juice, 89% of Americans believe the natural sugars therein are good for them, according to a YouGov poll of 2,000 people commissioned by Jamba Juice.

‘Badass’ beverage brand! Rebel Kitchen brings fun to health foods

Rebel Kitchen CEO Tamara Arbib insists she wants to make health food accessible and fun as the coconut milk-based beverage brand wins listings in major UK grocery chains including Waitrose...

‘Suja and BluePrint evangelize nutrition but we walk the walk’: Vital Juice CEO

Vital Juice CEO Edward Balassanian insists the product is outselling larger rivals including Hain Celestial’s BluePrint he says evangelize nutrition in juice that only his brand delivers.

Starbucks takes tea upmarket, but could Teavana spend spell nirvana?

Starbucks bought Teavana for $620m in 2012 and plans to take tea upmarket in the States, but one investor warns the price of success may be depressed margins and earnings.

Patent protection, robust ingredient helps Ganeden push probiotics into coffees, teas

The robust nature of its ingredient, along with a hefty helping of IP proctection, has helped Ganeden Biotech push probiotics into teas and coffees, realms rarely thought of as a...

Welch’s VP slams sugar ‘experts’ who paint ugly picture for juice industry

Wayne Lutomski from Welch’s Foods has hit out at ‘experts’ who describe sugar as a poison and says they don’t know what they’re talking about, as he defends the health...

‘Brands that rubbish other brands...I don’t get it!’: Vita Coco UK CEO Giles Brook

Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health...

VEGEMITE ENERGY, OR PERHAPS JUST A 'BRAIN TONIQ'?

'Up, up and beyond up!' Eye-catching energy drink launches: The BeverageDaily Top 10

Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer...

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

‘No better than the average sports drink’: Rival INVO justifies Vita Coco coconut water attack

Premium coconut water brand INVO has justified its ‘slight attack’ on UK market leader Vita Coco and other rivals' nutritional and health benefits, insisting it needs to educate people on...

News in brief

Naturex doubles US food & beverage operations with Vegetable Juices Inc acquisition

Naturex has announced the acquisition of Chicago-based Vegetable Juices Inc., a move which sees the French botanical giant double the size of its US food and beverage operations.

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said,...

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