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News on functional drinks: hydration, diabetes, heart health, beauty beverages, brain drinks

Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU...

FoodNavigator-USA exclusive

Groundbreaking 'Green CoffeeTea' could change the market for green coffee extract, CEO says

Following on the success of ReishiSmooth , a trademarked all-natural fermentation process that uses mushrooms to remove the bitterness from chocolate and coffee, food technology firm MycoTechnology is betting on the...

News in brief

Tate & Lyle poaches PepsiCo exec as new CFO: Analyst looks at his in-tray

Tate & Lyle has poached PepsiCo executive Nick Hampton to serve as its new CFO and one analyst says he must transition from branded goods to a more ‘commodity-influenced B2B...

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Like father, like son: beverage brands adopt vertical marketing strategies

Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as...

Physiological responses to caffeine may increase with age: Study

The potentially negative effects of caffeine consumption on the heart significantly increase as young people reach adolescence, research has suggested. 

Honest Tea co-founder Seth Goldman on disruptive innovation: We can take the Honest brand beyond the beverages aisle

The Honest brand could extend well beyond the ready-to-drink tea category into a wider array of beverages and even foods, says the co-founder of Honest Tea, which posted a 27%...

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir...

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration...

A metropolitan detox: Broccoli could be 'frugal, simple and safe' way of reducing risks of air pollution

Daily consumption of half a cup of a broccoli sprout beverage increased participants' ability to excrete the carcinogen benzene and lung irritant acrolein, according to research in China.

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

DRINKPRENEUR LIVE! START-UP ACCELERATOR: LONDON, JUNE 11 2014

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot...

Guest article

Brain-enhancing drinks: Green tea should be vehicle of choice

Green tea can drive brain-health drinks to new levels, writes Euromonitor International senior health and wellness analyst, Diana Cowland, in this guest article.

'OUR LABELS COMPLY WITH ALL LAWS & GOVERNMENT REGULATIONS': CAMPBELL'S

‘An elaborate con!’ CSPI threatens to sue Campbell's over V8 juice marketing

The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness...

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

Nestlé claims credit for ‘major advance’ in beverage powder solubility

Nestlé says its scientists played a central role in developing a new physical mechanism that it is already using to improve the nutritional quality and pleasantness of powdered beverages.

‘Americans discerning juice sugar sources’: Jamba Juice/YouGov poll

Amidst headlines over high sugar levels in juice, 89% of Americans believe the natural sugars therein are good for them, according to a YouGov poll of 2,000 people commissioned by Jamba Juice.

‘Badass’ beverage brand! Rebel Kitchen brings fun to health foods

Rebel Kitchen CEO Tamara Arbib insists she wants to make health food accessible and fun as the coconut milk-based beverage brand wins listings in major UK grocery chains including Waitrose...

‘Suja and BluePrint evangelize nutrition but we walk the walk’: Vital Juice CEO

Vital Juice CEO Edward Balassanian insists the product is outselling larger rivals including Hain Celestial’s BluePrint he says evangelize nutrition in juice that only his brand delivers.

Starbucks takes tea upmarket, but could Teavana spend spell nirvana?

Starbucks bought Teavana for $620m in 2012 and plans to take tea upmarket in the States, but one investor warns the price of success may be depressed margins and earnings.

Patent protection, robust ingredient helps Ganeden push probiotics into coffees, teas

The robust nature of its ingredient, along with a hefty helping of IP proctection, has helped Ganeden Biotech push probiotics into teas and coffees, realms rarely thought of as a...

Welch’s VP slams sugar ‘experts’ who paint ugly picture for juice industry

Wayne Lutomski from Welch’s Foods has hit out at ‘experts’ who describe sugar as a poison and says they don’t know what they’re talking about, as he defends the health...

‘Brands that rubbish other brands...I don’t get it!’: Vita Coco UK CEO Giles Brook

Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health...

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