Breaking News on Beverage Technology & Markets

UK ketones firm contacted by pro cycling teams

Ketones get rough ride at Tour de France

The use of potentially performance enhancing ketones at the Tour de France cycling race has raised questions about their efficacy, legality and scale of usage.

France goes off-piste with caffeine, carnitine, creatine, lycopene law? EFSA safe caffeine limit halved

France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food...


KonaRed looks to Pacific neighbour for new coffee fruit market

Hawaiian antioxidant juice manufacturer KonaRed is moving into Japan with its nutritional supplements made from the American state’s indigenous coffee fruit.

Brain health drinks could be as big as energy drinks

Demand for psychoactive drinks for adults is exploding, following new research showing the cognitive health benefits of various natural products, a leading analyst has claimed.

Firm takes hit for customer’s online promotion: ‘If you benefit from it, you’re responsible for it’

Multi-level marketer Le-Vel Brands has been penalised by the UK’s Advertising Standards Authority (ASA) for the social media marketing of one of its promoter-come-customers.

Lawyer: EU’s on-hold caffeine claims are usable

Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.

Emerging markets drive global health & wellness growth (but one size does not fit all)

38 ‘developed’ nations delivered 54% of functional food and supplement and other health & wellness (HW) product sales in 2014, but these same nations will account for only 14% of growth between now and 2019.

News in brief

BEUC calls for caffeine claim ban following EFSA opinion

With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn....

ASA ruling

Healthy water slugged over claims abuse

Scotland-based supplement and infused water distributor Water for Health  (WFH) has been censored by the UK Advertising Standards Authority (ASA) for making non-authorised immunity and other claims for chlorella and other infusions...

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

Dispatches from Vitafoods, Geneva

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face the same requirement to taste good.

Wrong said reg: Claims too sexy for NHCR

‘Bloody marvellous?’ ASA pulls beetroot blood claims from Juice Garden

An online UK juice, smoothie and healthy food merchant has fallen foul of the UK Advertising Standards Authority (ASA) over blood cleansing and other claims for some of its juices.

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Dispatches from Vitafoods, Geneva

Vitafoods 2015: Browsing the beverages

Vitafoods Europe - a global nutraceutical event - and Finished Products Europe are in full swing in Geneva this week. And beverages are well represented.

Coffee antioxidants: From bean to brew

Australian researchers have tracked the anti-radical and antioxidant properties of coffee from bean to brew.

Special edition: Authentic Tea Tastes

What’s next in tea? Functional claims, hot tea pods, and increased attention from Coca-Cola

Major soft drink players are turning their attention to tea as a focal point for innovation and volume growth, delegates at World Tea Expo will hear this week.

VitaminFIZZ seeks to emulate meteoric success of Sparkling ICE in enhanced waters market

VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine...

Science agency affirms safety at 400 mg daily for adults

EFSA adopts caffeine opinion

The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.

Dr Pepper invests $15m in minority stake in Bai Brands

Dr Pepper Snapple Group has invested $15m in a minority stake in Bai Brands, which has generated explosive growth in multiple retail channels with its 'antioxidant infusion' low-calorie Bai5 beverages.

Innocent launches sparkling juice and coconut water: 'It’s like a posh holiday in a can, only without the pesky sand'

Innocent Drinks is stretching beyond its smoothie comfort zone with a sparkling juice variant and blended coconut water to inject life into the health and wellness aisle, it says.

Dispatches from Food Vision, Cannes

‘What I already drink – but better!’ What can functional beverages offer consumers?

Consumers are keen to learn more about beverage ingredients, which is good news for the functional drink category, suggest beverage entrepreneurs. 

“Bamboo Water can reach the amazing eco and health conscious movement on our planet”

Not just for pandas: Could Bamboo Water be the next ‘superdrink’?

Bamboo Water could harness the neglected nutritional properties of bamboo leaves to create a drink that is both healthy and ecologically sustainable, says the co-founder of Bamboo Beverages. 

What do we know about caffeine and Alzheimer's?

It is ‘imperative’ more research is conducted on the potential benefits of caffeine in the treatment and prevention of Alzheimer's disease, say scientists.

Researchers explore the functional potential of green coffee beans

There is strong potential for the use of ground green coffee beans to be used directly as a functional ingredient in supplements and foods, say researchers.

Dispatches from Food Vision, Cannes

Friend or foe: Can big beverage brands and small start-ups work together?

Big beverage companies now recognise the speed and energy of start-ups, but corporations maintain the might and muscle when it comes to distribution. So could both worlds work together?

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