Breaking News on Beverage Technology & Markets

Functional Beverages

Sweetening is an innovative corner of beverage formulation. Drinks firms are on the lookout for sweeteners that satisfy demand for products that are healthier, tastier and more natural. At the moment, stevia is the most talked about discovery in the search for the sweetening holy grail.

Power to the Plants! Tree waters tipped to corner $2bn market by 2025

Plant-based waters derived from maple and birch trees can corner a $2bn market by 2025 according to industry expert Julian Mellentin.

KonaRed CEO: We’ll do for coffee fruit what POM did for pomegranates and Sambazon did for açai

Could coffee fruit be the next pomegranate? One firm on a mission to turn the one part of the coffee plant most growers aren’t interested in into the next big thing in...

Infographic

Protein still sports nutrition king, but watch out

Protein is still the bedrock of sports nutrition says Euromonitor, but non-protein products are expected to grow faster in several important global markets like Australia, Canada and Indonesia.

Dragons’ Den leap of faith opened doors for drinks firm

Small food and drink businesses should take leaps of faith, such as appearing on the BBC’s Dragons’ Den television programme, to promote their businesses and make valuable industry connections.

Gutsy ambition for GoodBelly! Probiotic drinks brand eyes $50m US sales

GoodBelly Juice co-founder Todd Beckman says the novel drinks is targeting $50m in retail sales within the next 18 months as US consumer awareness of probiotic benefits grows.

VIRUN boss warns beverage startups: ‘Don’t assume you’ll crack Costco and Kroger's!’

Beverage brands that want to hit the likes of Wal-Mart, Kroger’s and Costco straightaway are doomed to fail, according to VIRUN CEO Philip Bromley.

News in brief

BeverageDaily.com: Refresh your news thirst four times a week!

Starting from today BeverageDaily.com will send out four email newsletters a week in response to strong reader demand, delivering you the latest industry news, views and trends.

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in...

'Energy is what the younger consumer identifies with': Retailer

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN...

'HONORED AND AMAZED' VIRUN CEO SCOOPS 42% OF INDUSTRY VOTE

BeverageDaily.com Personality of the Year 2013! Philip Bromley, VIRUN

The hustings are over, the votes have been counted and we have a runaway winner – Philip Bromley from VIRUN is the first ever BeverageDaily.com Personality of the Year!

Wolfish supps in beverage garb beware! Lowdown on the new FDA guidance

Food attorneys agree that energy shots responsibly marketed as dietary supplements not beverages should escape FDA censure after the agency updated guidance distinguishing the two, but warn firms against 'flicking...

TALKING RAIN CEO HINTS THAT REB D, REB X COULD BE DEEMED 'ARTIFICIAL'

Modified stevias risk 'artificial' attack: $400m brand Sparkling ICE cool on silver bullet sweeteners

Talking Rain CEO Kevin Klock says his $400m Sparkling ICE brand targets broad US consumers who care more about refreshment than calories and warns that new stevias like Reb D...

Yuppies drink Red Bull, and 5-Hour Energy’s just 'treading water' – Monster CEO suggests

Monster Energy CEO Rodney Sacks says rivals 5-Hour Energy and Rockstar are just ‘treading water’ in sales terms while his brand is outstripping fierce rival Red Bull, which he hints...

Aging Japanese bring tea polyphenol market to boil

Aging populations in Japan and Western Europe are expected to boost a world market for tea polyphenols dominated by functional drinks to $367.7m by 2020 says Grand View Research.

EXCLUSIVE: 150TH ANNIVERSARY FACTORY VISIT

Nestlé Waters excited by Perrier's ‘hyper-premium’ appeal to Chinese sophisticates

Nestlé Waters tells BeverageDaily.com it is excited by Perrier’s growth prospects in China where the carbonated mineral water commands an ultra-premium price.

Is there room for another coconut water brand? You bet, says COCOZIA...

Is recent explosive growth in the coconut water category sustainable, and is there still room for new players as the category starts to mature?

Advertising authority shows flexibility over health claims

The Advertising Standards Authority’s (ASA’s) policing of EU health claims offers a ray of light to food firms looking to use them in advertising, according to Eversheds senior partner Owen...

COFFEE IN MODERATION AS HYDRATING AS WATER: STUDY

Four cups of Nescafé a day keeps dehydration at bay?

UK scientists suggest they have debunked the myth that coffee causes dehydration and claim that moderate consumption provides similar hydrating qualities to water.

Sports drink ad claims attacked

A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.

Pepsi busted for Naked antioxidant ambition

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.

5-Hour Energy fears spilling secret formula could ‘arm competitors’

5-Hour Energy tells BeverageDaily.com it fears a ‘loss of competitive advantage’ to rivals if the Oregon attorney general forces it to disclose the shot's secret formula.

News in brief

Organic coconut water brand COCOZIA extends distribution

Organic coconut water brand COCOZIA says a new distribution deal will extend its access to ‘key retail chains’ in the US.

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we took the chance to catch up with analysts and experts at Mintel to ask them what...

PROF JEFFREY BLUMBERG NOTES 'SIGNIFICANT ADVANCE' IN TEA SCIENCE

Turning over a new leaf in 2013: The year tea turned hot...

In 2013 Unilever called tea the 'hottest beverage in the world' and recent research on its health benefits presents opportunities for industry innovation, with drinks like Lipton Natural Energy already...

5 Booms to Shake the Beverage Room in 2014!

Here are five global beverage trends that could shake up everything from soda to smoothies in 2014, as tea goes glam and consumers grow more cynical and health conscious.