Coke Super Bowl ad 'not racist': BeverageDaily.com readers

Asked the question, 'Do you believe that Coke's 2013 Super Bowl advert perpetuates a racist Arab stereotype?', 74% of BeverageDaily.com readers (71 out of the 96 who answered the polling question) said 'No'.

22.9% (22) said they did believe the advert - which shows an Arab leading a camel over the desert; you can view it here embedded within last Thursday's article​ - furthered such a stereotype, while 3.1% (3) were undecided.

Tired stereotypes...smacks of lazy advertizing: Scott-Thomas​

Emma Hyatt posted a comment on our original article, which read: "​There were a lot of stereotypes portrayed in that ad, none of which were offensive. They're funny. No one won or lost that race, the camel caught up in the end."​

But my colleague Caroline Scott-Thomas, editor of FoodNavigator.com, believes the original critics missed a broader point. "It plays on a whole bunch of stereotypes - the 'cowboy code', the don't-play-by-the-rules badlanders, and the glamour girls. Milking tired stereotypes smacks of lazy advertising to me," she said.​