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Fizzing-Up Carbonates

Carbonated soft drinks from the likes of Coke, Pepsi and Dr Pepper are under fire for perceived high sugar levels and use of artificial ingredients. But healthier brands are appearing, and the market leaders are revamping their portfolios. Follow their fightback here as they adopt natural sweeteners like stevia and strive to build value in the category.

'One swallow could make a digestive soda summer', Mintel Canada suggests

Over forty per cent of Canadian consumers would be interested in carbonated soft drinks such as Coca-Cola if they aided digestive health, according to Mintel.

Dispelling the US diet soda dirge: Moody’s says Coke best-placed to profit

Moody’s Investor Service believes Coke is better placed than PepsiCo and Dr Pepper Snapple to ride out the US diet soda storm, due to its strong position in international markets...

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand...

PURECIRCLE COMMENTS AFTER FACEBOOK FIRESTORM FORCES GLACEAU TO DITCH STEVIA

Vitaminwater style reformulations ‘always challenging’: Stevia supplier PureCircle

Coke stevia supplier PureCircle insists formulating beverages such as Vitaminwater is especially challenging but says hundreds of drinks have been successfully reworked with the zero-calorie sweetener.

Added sugars account for 14.1% of total energy intakes for Americans

What are the biggest contributors of added sugars to the US diet?

While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data...

Comax Flavors agrees US local flavors trend 'challenges' big brands

Comax Flavors agrees that the trend in the US towards greater flavour differentiation and localization is challenging for big beverage brands as it launches a range targeting Hispanic, Asian and...

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation...

ANALYSTS WARN DR PEPPER NEEDS 'CATALYSTS' TO DRIVE TOP-LINE GROWTH

‘They all want the next Glaceau deal!’ Dr Pepper’s Larry Young loves young entrepreneurs but finds them expensive

Dr Pepper Snapple CEO Larry Young says he loves the young entrepreneurs who run his allied brands – these include Bai 5 and Vita Coco – but says the buyout...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

The energy drinks aisle lacks packaging guile: Why Coke's NOS can't catch Monster

PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging…

‘Coke's Mini Can Can!’ Muhtar Kent salutes small package 'romance'

The Coca-Cola Company CEO Muhtar Kent says the ‘romance of the smaller package’ is critical to building more romance around brands such as Coke in the US.

Vitamin enriched Coca-Cola anyone? Soda giant patents ‘vitamin-rich fermentates’

The Coca-Cola Company has patented what it says is a new method allowing it to naturally fortify beverages including colas with high vitamin levels using a single micro-organism.

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

FULL-SUGAR LEMONADE DRINKERS FELT MORE GUILTY THAN STEVIA PLACEBO GROUP

Sugar-sweetened soda drinkers feel more guilty after inadvertent 'bad' deeds

An intriguing French study suggests that students who drank sugary lemonade before completing a ‘guilt inducing’ task felt more guilty than peers who consumed a stevia-sweetened zero-calorie alternative.

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Steve Hills, European contract manufacturing director, reveals ambitious six-year plan

‘Agile capital-light innovation’: PepsiCo Europe targets 600% growth in contract manufacturing

PepsiCo Europe says it plans to grow the size of its contract manufacturing business six-fold in as many years to accelerate food and beverage innovation and boost productivity.

PepsiCo, Heineken, Diageo trend up in 2013 global FMCG league but Tingyi steals show

PepsiCo, Heineken, Diageo and SAB Miller are all risers in the OC&C league table of Global Top 50 FMCG players in 2013, but China's Tingyi Holdings was the rising beverage...

‘What we haven’t offered until today is taste, and taste is king!’ ADM boss justifies $3.1bn appetite for WILD Flavors

Archer Daniels Midland CEO Patricia Woertz insists that WILD Flavors' beverage and taste expertise complement her firm’s expertise in food ingredients and know-how in texture, function and nutrition.

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

ASPEN IDEAS FESTIVAL 2014, COLORADO

‘Who are you, Mother Teresa?’ We are American. We eat chips and drink soda!’: PepsiCo boss Indra Nooyi on investor ‘who took me to the cleaners’

PepsiCo CEO Indra Nooyi says she didn’t want a short-term ‘cut, slash and burn’ policy that would have seen the company make enormous earnings from 2006 despite the upset her...

News in brief

‘Make sure you’ve got a drink the world wants, in beautiful packaging’: Innocent co-founder Richard Reed

Innocent Drinks co-founder Richard Reed says aspiring entrepreneurs need to ensure they’ve got a ‘drink that the world genuinely wants in packaging that’s beautiful, distinctive and that works’.

Starbucks Fizzio hits Southern USA: PepsiCo’s ‘next billion dollar baby’?

Starbucks will launch ‘handcrafted’ Fizzio soft drinks in US cafes this summer, and one analyst says the brand represents ‘potential for bubbles everywhere’ and thinks the Seattle chain and Pepsi...

News in brief

Tate & Lyle poaches PepsiCo exec as new CFO: Analyst looks at his in-tray

Tate & Lyle has poached PepsiCo executive Nick Hampton to serve as its new CFO and one analyst says he must transition from branded goods to a more ‘commodity-influenced B2B...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

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