Energy Drinks & Beyond

Mixing energy drinks with alcohol damaging: Study

Young Australians who mix their alcohol with energy drinks may be getting more than the heady cocktail that they bargained for, a new study has suggested.

Canadian Beverage Association says it supports new energy drink regs

The Canadian Beverage Association has said it supports the transition of energy drink labeling and nutrition guidelines from Natural Health Products (NHPs) regulations to food labeling regulations, as companies begin...

Focus on cognitive benefits builds

Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.

Red Bull puts 'bullet' into rival in UK High Court trademark spat

Red Bull has declined to comment on a successful UK High Court judgment that saw the judge rule that rival energy drink maker Sun Mark had infringed its trademarks with...

Sensient Flavors skips ‘boost and crash’ with new energy drink compounds

Flavour systems specialist Sensient Flavors Germany has launched a new line of energy drink compounds for products targeted at ‘mature and health-conscious’ consumers.

Tech breakthrough could transform fortunes of ginseng in functional food and beverage market

A technological breakthrough that dramatically increases the absorption of ginseng could transform it from a costly and unpleasant-tasting formulation headache into a cost-effective and highly efficacious functional food and beverage...

Energy drink or supplement? Enforce your own guidance, says Sen Durbin to FDA

The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and...

Mr Pink launches mission to turn ginseng into next big thing in functional beverages

An LA-based firm on a mission to turn ginseng into next big thing in functional beverages says there is room in the market for a new product that can compete...

The rise and rise of energy drinks: New data shows 14.4% volume surge in 2011

US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit...

News in brief

Red Bull billionaire co-owner Yoovidhya dies of natural causes

The co-owner of Red Bull, Thai business mogul Chaleo Yoovidhya, died of natural causes at the weekend, according to the nation's national news agency MCOT.

FDA launches probe on 'inhalable' caffeine shot

The US Food and Drug Administration (FDA) is to investigate the safety of an inhalable caffeine shot called AeroShot, which only hit US shelves last month.

Self-chilling beverage cans will take market by storm: Joseph Company CEO

US firm Joseph Company International is launching the world’s first ‘self-chilling beverage can’ using licensed technology, even tested by NASA, that cuts out the need for refrigeration, and says it...

News in brief

You say ‘Viagra’, we say ‘Viaguara’: Polish firm impotent after EU court flick off

Polish firm Viaguara is suffering from something of an identity crisis after the EU General Court rejected the company’s appeal over trademark registration of the name.

Hansen gets green light to turn into a Monster

Soft drinks maker Hansen Natural has secured its shareholders’ approval to change its name to Monster Beverage Corporation to better reflect the dominant role the Monster energy drink brand plays...

News in brief

Canned mouse would have turned to jelly: PepsiCo

PepsiCo is fighting claims by a consumer that he found a dead mouse in a Mountain Dew can, with a scientist testifying that there is no way the creature could...

Red Bull fights Pit Bull filler to EU court defeat

Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU)...

Leatherhead cites category overlap as ‘overriding’ soft drinks trend

There is an overriding trend within the world soft drinks market towards an overlap between categories, while economic unrest is expected to consolidate a trend towards cheaper products, according to...

Energy drinks market ‘screaming for innovation’, Premier Beverage Group

US functional drinks company Premier Beverage Group says that the market is ready for a new generation of premium energy drinks marketed under a novel ‘captive brands’ strategy.

Energy drinks are casualty of statistics ripped ‘out of context’, ABA

The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as...

The time to innovate in energy drinks is now, Doehler

Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German...

Negative press has simply boosted US energy drink sales, analyst

Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula...

Hansen prepares for 2012 launch of 16.9oz Uber Monster 'brewed energy drink'

Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.

Yale report raps soft drinks giants for ‘aggressive’ child marketing

A new report by a leading US research organisation has criticised leading soft drinks producers such as PepsiCo, Coke and Dr Pepper for aggressively marketing high sugar products to children...

Big brands slow to spot UK energy-boosting drinks trend, analyst

Large beverage players have ‘been a little slow of the mark’ in benefiting from a UK consumer trend towards consuming energy drinks for general rather than sports purpose.