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Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

Energy supplement hangs hat on dopamine-boosting properties

A new energy supplement is betting on the benefits of Ayurvedic herb Mucuna pruriens, which provides a precursor to the neurotransmitter dopamine, to stand out in a crowed category.

An energy drink that echoes in eternity? Coca-Cola Hellenic launches Gladiator in Russia

Check out these eye-catching 2013 launches from Coke’s second-largest bottler Coca-Cola Hellenic, including budget Russian energy offering Gladiator and Monster Rehab in Switzerland.

Move over yerba maté! Guayusa is the next big thing in ‘clean energy’, say Runa founders

It’s not as well-known as yerba maté or guarana, yet, but another natural source of caffeine - the Amazonian leaf guayusa - is about to give them both a serious...

‘Savvy’ promo pricing sees Coke take CSD share from Pepsi, DPS

Coke's ‘savvy’ pricing strategy has helped it take share from Dr Pepper Snapple and PepsiCo in 2014 to date but analysts warn the policy may not be in the brand’s...

Energy drinks in US suffer Easter hiccup not seismic slowdown

Energy drink sales growth in the US slowed to its lowest in over a year in the month ending May 10 but the ‘Easter shift’ may be the main reason...

VEGEMITE ENERGY, OR PERHAPS JUST A 'BRAIN TONIQ'?

'Up, up and beyond up!' Eye-catching energy drink launches: The BeverageDaily Top 10

Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer...

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due...

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Applied Food Science anticipates demand with organic caffeine for energy beverages

Applied Food Sciences has debuted an all-natural caffeine ingredient for energy beverage formulations.  The ingredient will a boon in a market crowded with synthetic ingredients, the company said.

News in brief

Astronomical shipping charges! Japanese sports drink eyes moon landing

Most beverage brands are probably content to work on their distribution on plain old planet Earth but a Japanese sports drinks brand is set to become the first commercial delivery...

‘Good beverage entrepreneurs? Give me paranoid overachievers!’ Eric Melloul, Verlinvest

“One question I like to ask an entrepreneur – usually when they’re really tired after presenting for an hour and a half, is ‘what keeps you awake at night?’ A...

ZENITH INTERNATIONAL GLOBAL SOFT DRINKS CONGRESS 2014, LISBON

‘Coke, Pepsi…These guys aren’t cracking beverage innovation’: Eric Melloul, Verlinvest

The executive director of one of Europe’s biggest investment funds managing $1bn in assets insists that big brands like Pepsi and Coke are not cracking innovation and lag behind young...

News in brief

SWALLOW OR SLING? Oatworks Fruit Smoothie, Pomegranate Blueberry

This new BeverageDaily.com slot sees us scour the supermarket shelves for exciting NPD, with drinks scored for taste, texture, packaging, branding and price. Oatworks Oat-Powered Fruit Smoothies are first in...

BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'

Was it worth it? InnoBev Global Soft Drinks Congress 2014

We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress...

INNOBEV GLOBAL SOFT DRINKS CONGRESS 2014

RTD coffee the next big thing? ‘We’ve heard that quite a few times before!’

Zenith International chairman Richard Hall has expressed skepticism over RTD coffee’s credentials as the ‘next big thing’, despite impressive growth since 2003.

Active duty Marine's energy shot packs mega doses of vitamins

Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement.  And surving the stress of being a forward air controller...

News in brief

Retail stars in our eyes! Zenith’s UK soft drinks conference

Zenith International says that 19 supermarket and other retail buyers have registered to attend its 2014 UK Soft Drinks Conference slated for May 7 in Central London.

INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is regaining its faith in functional products. 

News in brief

Student data sold to Red Bull: UK university admissions service rapped

The UK Universities and Colleges Admissions Service (UCAS) is under fire for selling student emails and address to companies including Red Bull, The Guardian reports.

Monster Energy Zero Ultra tops IRI’s 2014 NPD ‘pacesetters’ list

Monster Energy Ultra topped the IRI beverage league table for the best-selling newcomers in C-stores in 2013, while Red Bull Total Zero and Bud Light Lime Lime-A-Rita also starred.

MOVE FOLLOWS RECENT UAE STEP TO BAN SUPERSIZE SODAS

Red Bull 'surprised' by Saudi Arabia energy drinks advertising ban

Saudi Arabia has banned energy drink advertising altogether and will limit their distribution and sale, while brands including Red Bull will now be forced to carry health warnings.

News in brief

Teasy does it! Premium RTD tea brand debuts Rexam Fusion bottle

Premium green tea brand Teasy will launch in the UK this spring using Rexam's aluminum Fusion bottle to distinguish it from 250ml slimline cans.

InnoBev Global Soft Drinks Congress: April 7-9, Lisbon

'Seesaw’ 2014 in store but global soft drinks congress brings balance

 The global soft drinks industry faces a ‘seesaw year’ in 2014 but the challenges posed by mature markets and categories are amply offset by opportunities elsewhere in the sector.

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