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Energy Drinks & Beyond

Energy and sports is one of the fastest growing and most innovative segments of the drinks market. Daring innovations on the formulation side are matched by bold new packaging concepts and marketing approaches.

News in brief

Suggest a story and...BeverageDaily.com hits 500 Facebook likes!

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FDA to outline where a liquid supplement ends and a conventional food and beverage begins

The FDA is preparing to finalize guidance clarifying the often hazy dividing line between liquid supplements and conventional beverages and foods as the debate over the proliferation of caffeine-containing products...

FDA UNAWARE OF DANGER OF 'CUMULATIVE' ENERGY INGREDIENT EFFECTS IN 2012

‘Extra stimulants to blame’ $85m NYC death lawsuit targets Red Bull

Red Bull must face down a lawsuit filed in New York today by the family of a man who died after drinking the beverage after a basketball game and claim...

Colorado startup shakes up energy drink category with timed release caffeinated beverages

Colorado-based beverage startup Züm XR has made a splash with its patented technology that delivers slow, sustained caffeine release that has  made its line of beverages the best sellers in...

ANUGA TASTE THE FUTURE 2013: TAKE-HOME TRENDS FROM THE SHOW

‘Fusion Energy Drinks’ fire new consumption occasions: WILD Flavors

Tanja Krüger from WILD Flavors notes the emerging trend in energy drinks towards ‘fusion energy’ - products that pair energy with other global success stories including tea and malt-based ingredients....

ANUGA TASTE THE FUTURE 2013: INNOVA MARKET INSIGHTS, PART 1

Retro soda meets spice: Innova’s top drinks trends in Americas, Europe

Innova Market Insights mined its datasets for Anuga to lend unique insight into what’s on trend in drinks across key world regions - here Europe and The Americas.

FoodNavigator-USA's 10 hot topics in food and beverage development: Are you up to speed?

Is there a natural ceiling to the gluten-free market? Is the party over for energy drinks? Are '100%-natural' claims worth the hassle? Find out in FoodNavigator-USA's round up of 10...

ANUGA TASTE THE FUTURE 2013: 'You must think differently to compete in cola', CULT founder

‘World’s Strongest Cola’ wins CULT shelf space

CULT Energy founder Brian Sørensen explains why the world’s most caffeinated cola outsells Pepsi in convenience channels and supermarkets in the brand’s native Denmark.

ANUGA TASTE THE FUTURE 2013

The Tackiest 'Taste the Future' Stands: Anuga 2013

Here’s our pick of the tackiest beverage brand stands on show at Anuga Taste the Future 2013 in Cologne, from ‘Supergirls’ dressed to please to men decked out as trees…

News in brief

drinktec 2013: What caught your eye at the show?

What were your impressions of DrinkTec 2013 in Munich last month, in terms of the beverage concepts and processing and packaging solutions on show? How would you rate the show...

WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children

French safety agency ANSES warns of energy drinks exercise risk

French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.

Consumers seeking caffeine alternatives that deliver the same energy boost, says Chromadex commissioned survey

Over 70% of Americans may be interested in reduced caffeine energy beverages that can offer the boost of caffeine but without the crash, according to a new survey conducted by...

energy drinks giant defends 'ironic' advertisement

Red Bull refuses to scupper Titanic advert slammed as 'despicable'

Red Bull has refused to pull a cartoon ad featuring the RMS Titanic that the chair of the ship's heritage trust says is 'despicable', arguing that the tragedy was 'so...

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Munich Beverage Buzz: 10 Hot New Concepts at DrinkTec 2013

Check out the most interesting beverage concepts on show at DrinkTec 2013, with innovations from key players Döhler, WILD Flavors and BENEO – stretching from ‘liquid breakfast solutions’ to lemon...

WakeUp! ‘Sky’s the limit’ claims award-winning functional drinks brand

The head of an Israeli firm behind a patented functional energy drink WakeUp insists that the ‘sky’s the limit’ if the award-winning drink is accepted by a specific market segment...

Drinktec 2013: Live from the show floor

'Lights, Camera, Drinktec TV!' Machine trends and ingredients insight

DrinkTec TV introduces the European Beer Star award winners, discusses 2013 launches for Europe's oldest soft drinks brand, Sinalco, then hones in on ingredients, talking natural colors with Dohler and...

DRINKTEC 2013: LIVE FROM THE SHOW FLOOR

Drinktec 2013: Day One in Pictures with BeverageDaily.com

Relive the action from Day One of Drinktec 2013, as we explore innovations from key beverage movers 'n' shakers including Rexam, BENEO and WILD Flavors...

DRINKTEC 2013 SPECIAL: PETRA WESTPHAL HAILS 'BIGGEST, MOST INTERNATIONAL' DRINKS SHOW

‘Nobody Does It Better…than drinktec’: 2013 show director claims

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy...

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst...

Labels on energy drinks inadequate, says Australian health group

One of Australia’s premier health advocacy groups has said the country’s current labelling regulations for caffeinated energy drinks are unclear about possible health issues. 

Mountain Dew Kickstart generated more than $100m in first year, says PepsiCo

PepsiCo’s new energizing juice drink Mountain Dew Kickstart has generated more than $100m in sales in its first year, bosses at PepsiCo revealed yesterday.

Energy… minus the caffeine? PepsiCo explores Chinese herbal extracts for fatigue relief, patent application reveals

PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application...

News in brief

NutriScience offers natural caffeine from tea for energy products

Connecticut-based NutriScience Innovations, LLC is offering caffeine from tea leaves as a natural alternative for manufacturers with an energy source to accommodate the ever increasing demand for naturally derived products.

Caffeine commentary by FDA deputy commissioner called "reasonable and balanced"

The issue of caffeine in foods has gained momentum recently, with calls by political leaders to FDA to address what they consider to be a growing public health risk.  A...

Energy drinks in c-stores: Strong summer for Red Bull, Monster, NOS, Full Throttle, weaker performance from AMP, Rockstar

The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience...