Energy Drinks & Beyond

‘Blatant’ legal flaws should KO Chicago plan to ban energy drinks: Attorney

High profile US attorney Justin Prochnow tells BeverageDaily.com that a Chicago Alderman’s proposal to ban sales of energy drinks in the city contains ‘blatant misrepresentations of the law’.

‘Stand and deliver’ Dick Durbin and co. tell Red Bull, Rockstar, Monster...

Three crusading US politicians are demanding that top energy drinks and shots brands such as 5-Hour Energy, Monster, Rockstar and Red Bull provide them with data on ingredients and marketing...

DAWN report on energy drinks and ER visits: Correlation is not causation, but ‘something is going on here’

A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that...

Energy drink sales: Pre-Christmas boost for Red Bull, while Monster loses momentum

While sales of energy drinks in US convenience stores surged in 2012, the pace of growth has been slowing, says Morgan Stanley.

Virun secures ‘significant’ equity stakes in beverage brands

The CEO of Californian biotech company Virun has revealed to BeverageDaily.com that his firm has sealed two novel equity deals that involve it taking significant equity stakes in beverage brands,...

Big interview: Eric Schnell, founder MetaBrand; co-founder I AM Enlightened nutrition, Healthy beverage Co (Steaz teas)

Shot in the arm: The secret to success in shots... without going head to head with 5-Hour Energy…

Want to get a slice of the action in the shots category? Build a brand with a compelling story or ‘mission’, and formulate a product that delivers a discernible effect...

Energy drinks and RTD coffee are fastest growers in US vending market

Energy drinks and ready to drink coffee are the fasting growing products in the vending market - although they still represent a relatively small chunk of the market - according...

Average price per volume for energy drinks dropped 7.6% in 2012

While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across...

beveragedaily.com predictions for 2013: part two

Rockin’ riffs that could drive the drinks biosphere in 2013: Part 2

Tune in to the second part of BeverageDaily.com’s beverage industry predictions for 2013, from interactive packaging going pop to energy drinks feeling the heat in the mosh pit.

beveragedaily.com predictions for 2013: part one

Killer chords that could rock the beverage industry in 2013: Part 1

If the beverage world were a band poised on the brink of super stardom, here are some of the killer chords and rollickin’ riffs that could shake up the scene...

High caffeine extraction from ethyl lactate

Ethyl lactate offers an eco-friendly and efficient method of decaffeination, according to a study just published in the journal Food and Bioproducts Processing.

Formulating the next generation of energy products: Sustained energy and natural claims… without the sugar rush

Unit volumes of energy drinks were up a whopping 18.7% in 2012 - a staggering achievement given that unit sales of consumer packaged goods across all outlets slumped 0.3% over...

2012 Beverage industry retrospective

10 Days that Shook the Beverage World in 2012: Mayan Doomsday Countdown

Relive ten seismic days that shook the earth to its core in 2012, from health campaigners petitioning the UK health ministry over Coke, Pepsi and 4-MEI to Dr Pepper's run...

Monster CEO savages Wiley-style ‘frenzy’ of attacks on energy drinks

Monster Beverage Corporation CEO Rodney Sacks has faced down critics of energy drinks and his firm, and said attacks mirrored those on mounted on Coca-Cola and addressed to a ‘gullible...

Red Bull rival claims to have dealt ‘significant blow’ against monopoly rights abuse

Red Bull rival Sun Mark claims to have dealt a “very significant blow” to the abuse of monopoly rights in the soft drinks industry, after the EU body let the UK firm...

How to mix it with Monster in energy drinks? Virun CEO reveals all…

Virun CEO Philip Bromley tells BeverageDaily.com how functional energy brands can compete with Monster on crowded fixtures, as VPX Sports claims to redefine the category with a new launch.

Senators tilt at Red Bull as FDA hints at energy action

The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it...

Hot New Beverage Concepts for 2013: Episode Two

Adomas Pranevicius, CEO of MyDrink Beverages, gives BeverageDaily.com readers the further lowdown on new non-alcoholic drinks concepts that could set the market alight in 2013.

Rexam ups Red Bull ‘slim size’ can ante in Austria

Rexam is investing around £20m to build a fourth can line at its Austrian site devoted entirely to the production of packaging for Red Bull, which is also filled onsite.

EC-member states moving toward caffeine health claim consensus

A European Commission working group has found growing support to authorise five mental and physical caffeine-based health claims – as long as they contain strict conditions of use statements.

5-Hour Energy: Adverse event reports do not prove that our shots caused 13 deaths

5-Hour Energy is “unaware of any deaths proven to have been caused” by consuming its top-selling energy shots, distributor Living Essentials has insisted, after the FDA confirmed it has received...

Trendwatch: What's new in energy drinks?

The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

Lawyer urges FDA to ban energy drink sales to minors after US teen death

The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the...

Dispatches from the Food & Nutrition Conference & Expo (FNCE) 2012

FNCE hot topic: The percentage of American kids drinking soda has dropped noticeably since 2006

The percentage of American children drinking carbonated soft drinks has declined noticeably across all age groups since 2006, according to new data unveiled at the Food & Nutrition Conference &...

Coca-Cola gets nod to market energy drinks in India

Beverage major Coca-Cola Company has been given the green light by Indian authorities to manufacture and sell energy drinks in the country.