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Breaking News on Beverage Technology & Markets

Energy shot maker bases product on timed-release caffeine technology

LXR Biotech has launched a timed-release energy shot using a recently-developed beadlet technology in a bid to capture more of the energy shot market. 

Monster Energy launches energy-soda Assault on UK CSD mainstream

Monster Energy has launched two new drinks in the UK market via Coca-Cola Enterprises (CCE), with soda-energy blend Monster Assault seemingly pitched at more mainstream CSD drinkers.

Monster Energy 'truly sorry' for teen’s heart attack injury but denies responsibility

Monster Beverage Corporation has moved to quell investor disquiet as a jury trial starts to decide if it is liable for injury suffered by a teen whose mother claims its...

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

Australia

Study: Energy drinks increase the desire to drink longer and harder

Australian academics have called for greater analysis of the potential harm caused by mixing energy drinks with alcohol after new research found the practice can turn a few quick drinks...

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

‘What we haven’t offered until today is taste, and taste is king!’ ADM boss justifies $3.1bn appetite for WILD Flavors

Archer Daniels Midland CEO Patricia Woertz insists that WILD Flavors' beverage and taste expertise complement her firm’s expertise in food ingredients and know-how in texture, function and nutrition.

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition,...

CSPI calls for warning letters on energy drinks, but are the numbers accurate?

The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Physiological responses to caffeine may increase with age: Study

The potentially negative effects of caffeine consumption on the heart significantly increase as young people reach adolescence, research has suggested. 

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

Energy supplement hangs hat on dopamine-boosting properties

A new energy supplement is betting on the benefits of Ayurvedic herb Mucuna pruriens, which provides a precursor to the neurotransmitter dopamine, to stand out in a crowed category.

An energy drink that echoes in eternity? Coca-Cola Hellenic launches Gladiator in Russia

Check out these eye-catching 2013 launches from Coke’s second-largest bottler Coca-Cola Hellenic, including budget Russian energy offering Gladiator and Monster Rehab in Switzerland.

Move over yerba maté! Guayusa is the next big thing in ‘clean energy’, say Runa founders

It’s not as well-known as yerba maté or guarana, yet, but another natural source of caffeine - the Amazonian leaf guayusa - is about to give them both a serious...

‘Savvy’ promo pricing sees Coke take CSD share from Pepsi, DPS

Coke's ‘savvy’ pricing strategy has helped it take share from Dr Pepper Snapple and PepsiCo in 2014 to date but analysts warn the policy may not be in the brand’s...

Energy drinks in US suffer Easter hiccup not seismic slowdown

Energy drink sales growth in the US slowed to its lowest in over a year in the month ending May 10 but the ‘Easter shift’ may be the main reason...

VEGEMITE ENERGY, OR PERHAPS JUST A 'BRAIN TONIQ'?

'Up, up and beyond up!' Eye-catching energy drink launches: The BeverageDaily Top 10

Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer...

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due...

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Applied Food Science anticipates demand with organic caffeine for energy beverages

Applied Food Sciences has debuted an all-natural caffeine ingredient for energy beverage formulations.  The ingredient will a boon in a market crowded with synthetic ingredients, the company said.

News in brief

Astronomical shipping charges! Japanese sports drink eyes moon landing

Most beverage brands are probably content to work on their distribution on plain old planet Earth but a Japanese sports drinks brand is set to become the first commercial delivery...

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