Nespresso goes 100% Colombian...Or is that 80%?
Nespresso will start selling its coffees and machines in key sourcing country Colombia this autumn.
Colombian coffee is found in 80% of Nespresso Grands Crus.
“Colombia is a country where coffee holds a very special place and we’re very excited that Colombian consumers will be able to discover the highest quality Nespresso Grand Cru coffees,” Jean-Marc Duvoisin, Nestlé Nespresso CEO said.
A Nespresso boutique will open in Colombia’s capital, Bogota, while consumers will also be able to buy coffees and machines via the brand’s website and over the phone.
