US consumer insights platform Instant.ly says its August survey measuring consumer intent to purchase recent soft drinks launches puts PepsiCo’s Gatorade Fierce Blue Cherry at the top of the chart.
10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit.
Hindustan Unilever India and Tata Global Beverages insist their teas comply with legal standards and are safe to drink after Greenpeace said it found illegal pesticide traces in popular Indian tea brands.
UK sports nutrition company The Protein Works says that it plans to capitalise on worldwide appeal for its brand over the next year.
UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess exposure from other sources such as brewed coffee and roasted meats. But for now, it says it still has “no reason to believe” that 4-mei from caramel colors poses a health risk at current intake levels.
Until pretty recently, food marketers looking to test new product ideas, brand names or pack designs could look to friends, family, and colleagues for cheap - though notoriously unreliable - feedback, or expect to spend serious time and money on hiring a traditional research firm to do some more 'objective' consumer research.
Powerful Yogurt is preparing to launch a high-protein yogurt drink that it says harnesses continuing demand for both Greek yogurt and high-protein beverages.
Senoymx says it expects either PepsiCo or flavor house Firmenich to commercialize proprietary sweet taste modifier Sweetmyx S617 in 2014 but is tight-lipped over who will be first to market.
Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.
Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.
Over forty per cent of Canadian consumers would be interested in carbonated soft drinks such as Coca-Cola if they aided digestive health, according to Mintel.
Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.
Moody’s Investor Service believes Coke is better placed than PepsiCo and Dr Pepper Snapple to ride out the US diet soda storm, due to its strong position in international markets where the category is growing.
Nestle Waters USA CEO Tim Brown says he doesn’t think Coke ‘had a lot of heart’ for RTD tea brand Nestea in the US and suggests it blundered by treating it as a soft drink line extension.
Mondelēz International is seeking a patent on a chocolate production method using fruit juice that halves fat content and reduces calories.
Coconut water supplier ITI Tropicals claims that around 15% of coconut water sold in the US is adulterated with unlabeled added sugars – and is calling for industry action to retain consumer trust.
Sugar reduction campaigners have praised the Coca-Cola Company’s (CCC’s) refusal to drop the natural sweetener stevia in its Glaceau Vitaminwater in the UK, as it has done in the US.
The EU nutrition and health claims regulation (NHCR) put many health-related product marketeers noses out of joint. But having survived two years since legislative enforcement, are we now witnessing a positive and unpredicted consequence? argues Pegasus's Marlon Bouman in this guest article.
Whey protein drinks may help people with type 2 diabetes control erratic glucose levels, according to research.
Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.
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