Reworked Nestea with ‘infused formula’ will hit Italy in 2015

By Ben BOUCKLEY

- Last updated on GMT

Reworked Nestea with ‘infused formula’ will hit Italy in 2015

Related tags Iced tea

Coca-Cola Hellenic will release a reformulated version of Nestea RTD tea in Italy in 2015 as it seeks to grow the appeal of a global product by tailoring it to the nation’s tastebuds.

Following an analyst meeting with the company in Verona this week, Shore Capital analyst Phil Carroll revealed in a note that CCH plans to launch an infused formula with Lemon and Peach flavors in 2015.

Carroll also revealed that CCH is trying to grow share in waters via its Lilia brand – waters are hugely competitive in Italy with 300+ brands, with Nestle the market leader.

“While it would appear the company is stepping-up its marketing effort around Lilia, focusing on its simple and honest proposition alongside its green credentials from a packaging perspective, it would see acquisitions are also very much on the agenda, according to management,”​ Carroll writes.

Related news

Related products

show more

Life is better with more fizz

Life is better with more fizz

Content provided by CO2Sustain | 12-Mar-2024 | Product Brochure

We make carbonated soft drinks fizzier for longer, so your consumers enjoy the best possible drink experience from their first to very last sip.

Uniting Flavor & Function in Dairy Beverages

Uniting Flavor & Function in Dairy Beverages

Content provided by Virginia Dare Extract Co Inc | 20-Feb-2024 | White Paper

As demand for functional beverages grows, dairy’s innate nutritional benefits and creamy sensory experience make it a compelling choice for consumers.

Replicate full sugar taste.

Replicate full sugar taste.

Content provided by ADM | 24-Oct-2023 | White Paper

Sweetening solutions and flavor technology must work in unison to successfully achieve sugar reduction targets.

Related suppliers

Follow us

Products

View more

Webinars