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Breaking News on Beverage Technology & Markets

Sugar reduction now a 'key mindset' of consumers, survey shows

Reducing sugar intake has become a key concern amongst many European consumers, with a quarter of those surveyed now preferring low sugar food products, a 2,500-strong survey has found.

How sweet is sweet? Valiber technology eyes up opportunities in era of personalization

Israeli start-up Valiber, which has developed technology that measures how sweet a drink is, sees huge opportunities in an era of personalization and health awareness. It aims to extend its...

More than half of older millennials drink kombucha, Mintel finds

The fermented beverage will gain even more momentum this year as taste influencers and conventional grocery stores are putting the spotlight on kombucha.

News in brief

Mountain Dew launches Mtn Dew Black Label

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

Share a Coke... and a song: Coca-Cola adds lyrics to cans and bottles

Coca-Cola’s ‘Share a Coke’ campaign is taking on a new twist this year, featuring song lyrics on packaging instead of people’s names. 

PepsiCo US management shake-up as Frito-Lay boss Greco leaves

PepsiCo has announced a senior management shake-up following the departure of Frito-Lay North America chief Tom Greco.

Coca-Cola HBC tracks shifts in consumer preferences

Health and wellness continues to be a priority for consumers, while evolving market dynamics are changing the way people shop, says Coca-Cola Hellenic Bottling Company.   

Pro Tips: Execs share how to harness digital power for growth

Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.

Guest article: Water brands can drive healthy change in consumer behavior

Think water is boring? Think again...

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder...

What’s hitting the shelves? Coffee brewed in maple water, acai juice with chia, and alcoholic root beer

From new cold-pressed juices in the US to the alcoholic root beer category in Australia, we take a look at some of the new products reaching beverage aisles across the...

A.G. Barr shrugs off sugar tax worries

Soft drinks company A.G. Barr says a combination of brand strength and ongoing product reformulation will minimize the financial impact of the UK’s sugar tax on its business.

Expo West 2016

Detox Water promises the health benefits of aloe without the bitterness and thickness of competitors

The co-founders of SuperLeaf hope the upcoming national distribution and launch in March of new flavors of Detox Water will show Americans aloe can offer significantly more benefit than just...

Restoring 'natural exposure': Firm seeks approval for novel food bacterium

A UK health drinks firm has applied for novel food approval for Mycobacterium Aurum – a bacterium found in the gut and untreated drinking water.

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it hit the industry? How effective will the tax be at tackling childhood obesity? And could the...

Expo West 2016

Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating...

UK sugar tax: Will soft drinks companies sue the government?

Reports over the weekend suggest that soft drinks companies are ‘poised to sue the government’ over the newly announced sugar tax in the UK.

Singapore

University-developed eucheuma drinks prepare for market debut

A new range of beverages based on eucheuma are being readied for launch following a collaboration between food scientists from the National University of Singapore and a local food manufacturer. ...

H2rOse presents ancient rosewater beverage with a modern twist

For millennia, rosewater has been part of the diet and beauty regimes of civilizations throughout the world, so the Illulian family thought that a ready-to-drink rosewater was long overdue.

Canadian beverage company launches calorie-free organic energy water

Natural energy beverage company, Guru, has launched a sugar-free, zero-calorie organic energy water in Canada.

Stevia’s star keeps rising: Mintel

The use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener. 

What is the beverage industry doing to cut calories?

From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around...

UK sugar tax: comment and analysis

The UK government has announced a sugar tax on sugar-sweetened beverages, which will come into effect in April 2018. From public health officials to think tanks, we take a look...

UK sugar tax on soft drinks: The industry's reaction

The UK government has announced a tax on sugar-sweetened beverages. But the industry has slammed the levy, saying soft drinks have been ‘singled out’ despite manufacturers’ existing efforts to reduce...

UK government shocks with sugar tax announcement

The British government has announced a tax on sugar-sweetened beverages, giving companies two years to reformulate.

Coconut Beach founder: “We’re the anti-$8 coconut water”

The founders of Coconut Beach credit their affordable price to familial relationships with coconut growers in Thailand, and they want their product to reach the masses.

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