Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.
In the last five years, European policymakers have been focused on creating healthier food systems and addressing some of the issues related to the fragmentation of food policies across the EU Single Market. One important policy initiative was the European...
Exposure to BPA, used to make epoxy resins to form protective coatings for food and beverage cans, has been linked to increased childhood obesity risks.
Emphasizing the value of exisiting products appeared to trump breakthrough innovation this year at Natural Products Expo West where many companies either introduced smaller sizes of existing SKUs to lower the entry point or more prominently called out...
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
PLT Health Solutions is introducing a water-soluble version of its Zynamite ingredient to serve the surging demand for sports, energy and hydration beverages in the North American market.
Givaudan is tapping into the active nutrition market with flavour-focused food and drink concepts to appeal to the broader demand for immunity, relaxation, focus and physical health.
Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of caffeine.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
PepsiCo is expanding beyond snacks and beverages by going after more meal occasions and dayparts while continuing towards its nutrient goals outlined in its pep+ agenda, CEO Ramon Laguarta said at the Consumer Analyst Group of New York conference this...
When we exercise, we often hope to offset some of the negative effects of the unhealthy foods that we’ve eaten while we do so. However, when it comes to sugar-sweetened drinks, exercise might not be enough to offset the significant increase in cardiovascular...
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder...
Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.
Ireland’s Deposit Return Scheme (DRS) – a nationwide money-back initiative for plastic bottles and aluminum cans – launches this month in a bid to improve recycling rates.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry.
GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA....
Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...
Students who consume beverages with over 25 grams of added sugar daily face a 1.8 times higher risk of exhibiting attention deficit hyperactivity disorder (ADHD) symptoms compared to those with lower consumption, according to a new study from Chiang Mai...
European supermarket giant Carrefour has stopped selling PepsiCo products in France, Belgium, Italy and Spain: citing 'unacceptable' price increases from the American drinks and snacks giant.
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
Consumer confusion over how best to reduce sugar in one’s diet persists. Are they still looking for ‘zero added sugar’ in sweet drinks? Regulatory and ingredients experts weigh in.
Researchers in the United Arab Emirates (UAE) are urging policymakers to crack down on caffeinated energy drink consumption among school children, despite only 2% of those surveyed consuming them on a daily basis.
Functional beverage is becoming a cheaper alternative to health supplement as consumers tighten their budget amid the current microeconomic environment, according to the observations of functional ingredients distributor Brenntag.
As consumers become increasingly wary of sugar content, CPG companies are meeting the demand for zero-sugar products with the help of natural sweeteners, a trend set to gain momentum in the US as regulators and scientists push for reductions.
New liquid sweetener brand Zerup believes its products will open new avenues for more beverages in Singapore to go zero-sugar with no compromise on taste, helping firms to comply with the local Nutri-Grade requirements more easily.
A tiered sugar tax - one that incentivises brands to reduce sugar content - would be the most effective way of taxing sugar-sweetened beverages in Germany, according to a new study published this week.
Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV) will jointly acquire Coca-Cola Beverages Philippines, the companies announced this morning.
Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans...
Research showing consumer preferences for sweetness intensity may not be as easy to reduce as their preferences for sodium suggests a “stealth health” approach of slowly lowering added sugar across the food supply may not be an effective strategy for...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
When rethinking packaging, London-based Notpla turns to fruit for inspiration. Just like fruit peel, the start-up’s plant-based plastic alternatives are naturally biodegradable, and some can even be consumed whole ‘like a cherry tomato’.
Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
The Coca-Cola Company continues to invest in sustainable packaging through its World Without Waste program and digital capabilities to fuel future growth, executives shared during the company's third quarter 2023 earnings call this morning.
Coca-Cola addresses high traffic trash disposal – and by extension stubborn recycling challenges – in c-store locations by featuring Olyns' reverse vending machine that collects and sorts plastic, aluminum and glass packaging during the National...
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.