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Breaking News on Beverage Technology & Markets

Retail & Shopper Insights

What new beverage products are launching across the globe? With today’s crowded shelves, what really grabs the attention of shoppers? How can brands engage with consumers via other means such as social media, and what’s the secret to getting a listing with a major retailer?

One in five shoppers want more apps to help them reduce food waste: Survey

Over 20% of consumers would like technology to help them tackle food waste, a new survey has found.

‘Low-content’ food labels are ‘misleading’ for consumers, US study claims

Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study....

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

‘Modernized soft drinks’: PepsiCo launches IZZE Fusions & Lemon Lemon

PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it...

What's hitting the shelves? Teavana craft iced tea, reformulated Nestea, and new 'Coca-Cola with Stevia'

Coca-Cola has replaced Coca-Cola Life with 'Coca-Cola with Stevia' in Australia; while Nestea has launched a new real-brewed line as part of its brand revamp in the US. From soft...

AQUAhydrate targets 'everyday warriors' as premium pH segment continues to grow

Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking...

ASDA launches ‘Progrigio’ as Prosecco alternative

UK supermarket ASDA has launched ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – offering a Prosecco alternative after predictions that prices for the Italian white wine could rise by 9%. 

Beer is the drink of choice among Americans, with wine moving up in the ranks

Beer has edged out wine as US adults’ (21 years and older) drink of choice, according to a survey by The Harris Poll that included responses from 2,148 people in late January 2017.

Children’s drink choices influenced by personalized labels, study finds

Personalized marketing of soft drinks influences and increases the choice of those drinks among children, according to a study published in the journal Pediatric Obesity.

What's hitting the shelves? New product launches: January 2017

From low calorie energy drinks to new craft beers, we take a look at some of the new products hitting the shelves around the globe. 

Beer tourism boom brews up across the US, showing no signs of slowing

An estimated 10 million people visit craft breweries every year, signalling that beer tourism is no longer just a trendy hobby but a lifestyle choice more on par with the...

News in brief

Fuze Tea’s new Aussie campaign focuses on food moments

Coca-Cola South Pacific’s summer campaign for Fuze Tea will focus on matching the ice tea with food and social occasions in Australia.

News in brief

‘Tastes more like Coke’: Coca-Cola’s £4.5m advertising campaign for Coca-Cola Zero Sugar

Coca-Cola European Partners (CCEP) has today launched a new advertising campaign for Coca-Cola Zero Sugar, emphasizing the similarities in taste with the flagship Coca-Cola Classic brand. 

Alcohol and soft drinks show strong growth in Christmas supermarket sales

Beers, wines, spirits and soft drinks were among the categories with the strongest growth over the Christmas period, as UK supermarkets saw the best Christmas trading period for four years. ...

What’s hitting the shelves? New year, new product launches

From sparkling wines to flavored milk, we take a look at some of the new product launches around the globe. 

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and...

Pay more, waste less: Scottish food study

Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept...

Saloon Box aims to make mixology more approachable with its subscription craft cocktail kits

The rising tide of mixology has left the craft cocktail bar and entered the consumer’s home with the trend of mail order cocktail kits like Saloon Box. 

Industry backs ban of online junk food ads for children

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including...

‘Immense opportunity for alcohol brands to engage with US shoppers in store’: IRI

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories,...

News in brief

Usain Bolt named ‘chief entertainment officer’ for Maison Mumm

French champagne house, Maison Mumm, has appointed Usain Bolt as ‘Chief Entertainment Officer’. 

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Marketing meat alternatives: Why carbon labels don't stick... yet

Some foods have a bigger carbon footprint than others. Cue the need for a carbon label so consumers can choose accordingly? Perhaps not - as Tesco and PepsiCo have found...

What's hitting the shelves? New product launches in November

Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for...

Deliveroo and Heineken partner to launch beer delivery brand

Deliveroo and Heineken have partnered to deliver beer and cider to the door in 20 minutes.

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