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Breaking News on Beverage Technology & Markets

Retail & Shopper Insights

What new beverage products are launching across the globe? With today’s crowded shelves, what really grabs the attention of shoppers? How can brands engage with consumers via other means such as social media, and what’s the secret to getting a listing with a major retailer?

What’s hitting the shelves? New product launches: June

From New Zealand spring water to Canadian sparkling RTD tea, we take a look at some of the new products hitting the shelves around the globe. 

Guest article

Is the IoT ever going to bring a breakthrough in the beverage sector?

There have been countless articles, discussions, exhibitions and presentations about the Internet of Things, and yet I think it is fair to say that it really hasn’t had any significant...

Tesco introduces low alcohol wine range

Supermarket giant Tesco has launched a range of low alcohol wines in the UK, responding to an 18% decline in alcohol consumption over the last decade. 

Amazon acquisition of Whole Foods adds 'locally relevant face to the Amazon machine'

Amazon’s purchase of Whole Foods Market for $13.7bn will enhance the beverage shopping experience, which depends on a multichannel approach to succeed, according to Charlie Cain executive partner of Building...

New launches: May 2017

What’s hitting the shelves? New product launches: May

From chia energy drinks to limited edition IPAs, we take a look at some of the new products launching around the globe.

Effective digital marketing for beer brands: 5 top tips

Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective. 

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the...

LaCroix fills missing distribution gap with Hudson News Distributors

Independent sparkling water brand LaCroix has teamed up with Hudson News Distributors’ direct store delivery footprint which covers 2,400 independent stores in the Northeast portion of the US.

Brewers Association sees more engaged craft beer audience rally behind American Craft Beer Week

To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink...

Euromonitor: Keurig’s supremacy hinders coffee pod market expansion

Keurig’s dominance of the North American coffee pod market will likely persist even as annual pod sales slow, according to a recent report by Euromonitor. 

New beverage launches April 2017

What's hitting the shelves? New product launches: April 2017

From Gatorade's electrolyte water to alcoholic tea, we take a look at some of the new products hitting the shelves around the globe. 

Share a Coke campaign returns with more names and holiday destinations

Coca-Cola is evolving its 'Share a Coke' campaign this summer: in the UK and Europe bottles will feature the names of some of the world’s top holiday destinations, while in...

‘The thirst for craft beer shows no sign of slowing down’

Tesco introduces its largest ever craft beer range, including sour beers

UK supermarket giant Tesco has announced its largest ever craft beer range, with products coming from the UK, US, Japan, Sweden and elsewhere around the world. 

A Tale of Two Campaigns: What food and beverage marketers can learn from Pepsi’s mishap

Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall...

What's hitting the shelves? Heineken zero alcohol, SodaStream infusions & Baileys Almondmilk

From SodaStream's herb infusions to low calorie craft sodas, we take a look at some of the new products hitting the shelves around the globe. 

One in five shoppers want more apps to help them reduce food waste: Survey

Over 20% of consumers would like technology to help them tackle food waste, a new survey has found.

‘Low-content’ food labels are ‘misleading’ for consumers, US study claims

Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study....

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

‘Modernized soft drinks’: PepsiCo launches IZZE Fusions & Lemon Lemon

PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it...

What's hitting the shelves? Teavana craft iced tea, reformulated Nestea, and new 'Coca-Cola with Stevia'

Coca-Cola has replaced Coca-Cola Life with 'Coca-Cola with Stevia' in Australia; while Nestea has launched a new real-brewed line as part of its brand revamp in the US. From soft...

AQUAhydrate targets 'everyday warriors' as premium pH segment continues to grow

Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking...

ASDA launches ‘Progrigio’ as Prosecco alternative

UK supermarket ASDA has launched ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – offering a Prosecco alternative after predictions that prices for the Italian white wine could rise by 9%. 

Beer is the drink of choice among Americans, with wine moving up in the ranks

Beer has edged out wine as US adults’ (21 years and older) drink of choice, according to a survey by The Harris Poll that included responses from 2,148 people in late January 2017.

Children’s drink choices influenced by personalized labels, study finds

Personalized marketing of soft drinks influences and increases the choice of those drinks among children, according to a study published in the journal Pediatric Obesity.

What's hitting the shelves? New product launches: January 2017

From low calorie energy drinks to new craft beers, we take a look at some of the new products hitting the shelves around the globe. 

Key Industry Events