SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
Exclusive interview

Beneo board: “Let us not forget that functional food responds to a clear demand of the consumer”

By Shane Starling , 20-Dec-2011
Last updated on 20-Dec-2011 at 14:42 GMT2011-12-20T14:42:45Z

Beneo board: “Let us not forget that functional food responds to a clear demand of the consumer”

In the first part of this exclusive interview, Beneo Group executive board member, Yves Servotte, explains how European Union health claim rules have informed strategic thinking at one of Europe’s biggest and most vocal ingredient vendors.

Servotte explained why his company will continue to battle for change in the interpretation of the nutrition and health claims regulation (NHCR), a regulation whose intentions he believes, “are not necessarily in line with the results”.

“It was a good initiative by the European Community to bring some law and order in the health claims and with the results that we have today it is clear that we have to adjust here and there a part of our strategy,” he reflected.

“What we definitely will not change is our belief in health and functional food products. We believe we have excellent studies demonstrating the advantages of our ingredients in the gut healthy area. But on the other hand we will cope with the legislation and adjust our communication until we have new files applied in Europe.”

He said establishing the Beneo Institute in late 2009 to share nutrition science developments and scrutinise regulatory insights in the food sector was part of the long view the Belgian firm took of the changing face of the European industry, and its role within it.

“It was a strategic decision by the company that we want to be an active player in the world of functional foods. Secondly it was also a clear decision that we are aware that in order to develop this market of functional food that a lot of efforts are still necessary.”

“…there is still time needed for further discussion…”

It has realised that a lot of those efforts need to be in the area of communication, of raising its own voice and that of the industry – of engaging in lobbying.

“It is clear that between the stakeholders there is still time needed for further discussion,” Servotte said.

We are of the opinion that the intentions of the legislation are not necessarily in line with the results. And so we will be a constructive partner.”

“We will work with the legislators, consumers and other companies wanting to be active in functional food and making sure that we find the compromise which is on one hand protecting the consumer, but on the other hand making possible that innovation has a chance in the food industry and functional food is clearly one of those domains where the food industry is waiting for. Let us not forget that functional food responds to a clear demand of the consumer.”

“We have issues like obesity, like constipation, where people in the industrialised world are looking for adapted food products. That’s what it’s all about and that’s what we want to contribute to.”

Related products

Maplewood Brewery & Distillery preps for fall brewing season

Maplewood Brewery & Distillery gears up for fall brewing season with new flavors and updated packaging

Over the two years that Chicago-based Maplewood Brewery & Distillery has been in business,...

Sustainability and farming: SVZ Ingredients

What does sustainability mean to you?

Successful sustainability initiatives need to consider how farmers work and think, and involve co-operation...

Enova Foods collagen tea claims to reduce wrinkles in 4 weeks

Enova Foods collagen tea claims to reduce wrinkles in 4 weeks

Enova Foods is targeting the health and wellness sector by expanding its protein snack...

Vox Pop: Consumers had this to say about GMO labeling...

Vox Pop: Consumers had this to say about GMO labeling...

On the heels of President Barack Obama signing into law a federal bill requiring...

IFT 2016: Simplicity & transparency in beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, executive vice president of Imbibe, and Jeff Hilton, co-founder and CMO of...

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

From 'good sugar' to reformulation R&D: The companies that welcome sugar taxes

A sugar tax might be bad news for some manufacturers but for others it's...

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in...

It's time to put whey and casein back together, exec says

It's time to put whey and casein back together, exec says

Cutting milk proteins apart has been all the rage in recent years. But Benoit...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Coca-Cola factory boss talks staff engagement

Boosting productivity at Coca-Cola’s Wakefield factory

Trevor Newman

Supply chain operations director, Coca-Cola European Partners

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Key Industry Events