This qualitative research report reveals what attracts Millennials to a healthy beverage product or brand. Learn about the importance of unique packaging, ingredient claims, brand heritage, transparency in marketing and more.
Read the full report to see:
- Verbatim responses from Millennials on their product and brand preferences.
- Side-by-side comparison of two beverage ads with Millennial analysis of natural claims.
- Millennial’s advice to marketers on how to gain their trust in advertising.
- Original product concepts developed by Millennials.