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Products > Live Supplier Webinar

Discover how you can formulate products with reduced sugar and calories for every type of consumer.

2pm ET (New York)
Format: Webinar | Document type: Supplier Webinar
Related applications: Ingredients

Deliver a Sweet Experience, No Matter the Consumer Type

Although all types of consumers agree they want to consume less sugar, different consumers have diverging preferences when it comes to sweeteners. Additionally, trends – including the clean-label movement – are affecting how consumers perceive both traditional sweeteners and the latest “pipeline sweeteners,” like erythritol and allulose.

In this webinar, you’ll learn more about the factors influencing consumer attitudes toward sweeteners, as well as how new solutions can help you formulate great-tasting products that appeal to every consumer type.


  • Kristine Clark

    Kristine Clark


    Director Sports Nutrition, Pennsylvania State University

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