SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
DISPATCHES FROM ANUGA FOODTEC 2012

(Usain) Bolt from the blue: Tetra Pak's 'Hyperspeed' concept takes carton-filling world by storm

By Ben Bouckley , 06-Apr-2012
Last updated on 10-Apr-2012 at 17:48 GMT2012-04-10T17:48:26Z

(Usain) Bolt from the blue: Tetra Pak's 'Hyperspeed' concept takes carton-filling world by storm
(Usain) Bolt from the blue: Tetra Pak's 'Hyperspeed' concept takes carton-filling world by storm
Loading the player...

Tetra Pak sprung a major surprise at Anuga FoodTec 2012, whipping the covers off a modified A3 Speed filling machine called 'Hyperspeed Concept', which can process an incredible 11 cartons per second. Executive Roberto Franchitti justified the 'need for speed' to BeverageDaily.com.

The concept machine can process 40,000 cartons per hour rather as opposed to Tetra Pak's current 24,000 p/hour standard, and could hit the market in 2015.

Director, project management, developing and engineering at Tetra Pak, Franchitti told Ben Bouckley why beverage fillers needed such high speeds.

Were there tangible benefits for customers, or was it akin to the man who lived in a city and craved a Ferrari, but would really be better off buying a bus pass?

Franchitti also discussed two breakthrough technologies used in the machine, a wholly redesigned final folder section, and non-contact sterilisation via low-voltage electron beam technology called eBeam

The latter allowed Tetra Pak to "have a much higher speed of packaging materials through the machine and still guarantee excellent quality and sterility performance," Franchitti explained.

Related suppliers

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Vox Pop: The truth about Millennials, revealed by Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed...

Banana water tastes better than coconut water,' Steuben Foods

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Banana water from Elmhurst Naturals – which combines water, banana juice concentrate and natural...

'It's still an attractive market': How are companies overcoming political instability in Turkey?

'It's still an attractive market': How are companies overcoming political instability in Turkey?

At the crossroads of east and west, Turkey offers huge promise but given the...

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

The kick of chili may not be for everyone: but chili-infused beverages can offer...

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’...

CideRoad: Switchel meets demand for bolder flavors

CideRoad: Switchel meets demand for bolder flavors

The sweet but tart taste of switchel can be polarizing, says Cide Road founder...

What is emotional marketing and how can social media help you get it right?

What is emotional marketing and how can social media help you get it right?

Social media has transformed the way food manufacturers can engage in emotional marketing and...

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are changing the food industry from trailblazing new ideas to providing new growth...

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert , Steptoe & Johnson

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Vegetable ingredients may boost the nutritional content of beverages: but when it comes to...

Key Industry Events

On demand Supplier Webinars

Beer & Beyond forum
William Reed Business Media
All supplier webinars