Breaking News on Beverage Technology & Markets

Loading...
DISPATCHES FROM INTERBEV 2012, LAS VEGAS

'Unique' bottle dosing and dispensing cap boosts brand visibility: Tap the Cap

1 commentBy Ben Bouckley , 24-Oct-2012

Tap The Cap is a universal dosing and dispensing cap pre-filled with powder that offers firms a branding platform, since consumers can use it to 'enhance' their favorite bottled water in numerous ways, the system's founder and co-inventor, Chris Simonian, tells Ben Bouckley in Vegas.

Speaking to BeverageDaily.com at InterBev 2012, Simonian said: "The main benefit to the branded company is that the cap stays on the bottle. So what does that mean? Well, if you were to market your product in a stick pack, once the consumer has torn the stick pack...they toss it away. There goes your brand.

"But the cap stays on the bottle, so wherever the consumer goes your brand goes with them. And there's obviously no better branding than watching consumers use your product," he added.

1 comment (Comments are now closed)

Blast Max Dosing Caps

I know the value and importance of dosing technology and how it will impact the beverage industry over the next few years. I have over 30 patents on dosing technology with 100s of pending applications and models whether you twist, push, pull, squeeze or blast. I manufacture custom doing caps for my clients wants, needs and desires so I know the future of dosing.

Report abuse

Posted by Mikel Anderson
17 December 2012 | 19h32

Related products

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Aspall invests £4.3M and doubles capacity

Aspall invests £4.3M and doubles capacity

Cider producer Aspall has pumped £4.3M into a new warehouse and packaging building to...

£1M distillery investment gives Adnams spirit to grow

£1M distillery investment gives Adnams spirit to grow

Investing nearly £1M into a distillery has allowed Adnams the brewer to side-step into...

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Stevia sees ‘exponential growth’ in Europe

Stevia sees ‘exponential growth’ in Europe

Olivier du Châtelier

Business development leader Truvia, Cargill

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Shocking video footage shows foam spewing out of Dr Pepper’s BioViper wastewater treatment plant...

Volac’s upbeat way to battle obesity

Volac’s upbeat way to battle obesity

Ingredients supplier Volac’s first foray into the retail market with high protein juice drink...

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could...

Checking product quality with a refractometer

Checking product quality with a refractometer

Refractometers can be used as a final check to ensure everything has gone right...

CSB-System eyes English speaking market expansion

CSB-System eyes English speaking market expansion

Business software specialist CSB-System says it is keen to expand in English-speaking markets such...

Google Glass tipped to shape future wine buying habits

Google Glass tipped to shape future wine buying habits

Google Glass, glasses which contain tiny computers on their frames, will shape the wines...

UK wasn't ready for Upbeat 5-years ago: Volac chief

UK wasn't ready for Upbeat 5-years ago: Volac chief

Mark Neville

Owner and Director of Human Nutrition, Volac

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Tiziana Molaro

Lead User Experience Researcher, Tetra Pak