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DISPATCHES FROM INTERBEV 2012, LAS VEGAS

'Unique' bottle dosing and dispensing cap boosts brand visibility: Tap the Cap

1 commentBy Ben Bouckley , 24-Oct-2012
Last updated on 24-Oct-2012 at 13:23 GMT

Tap The Cap is a universal dosing and dispensing cap pre-filled with powder that offers firms a branding platform, since consumers can use it to 'enhance' their favorite bottled water in numerous ways, the system's founder and co-inventor, Chris Simonian, tells Ben Bouckley in Vegas.

Speaking to BeverageDaily.com at InterBev 2012, Simonian said: "The main benefit to the branded company is that the cap stays on the bottle. So what does that mean? Well, if you were to market your product in a stick pack, once the consumer has torn the stick pack...they toss it away. There goes your brand.

"But the cap stays on the bottle, so wherever the consumer goes your brand goes with them. And there's obviously no better branding than watching consumers use your product," he added.

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1 comment (Comments are now closed)

Blast Max Dosing Caps

I know the value and importance of dosing technology and how it will impact the beverage industry over the next few years. I have over 30 patents on dosing technology with 100s of pending applications and models whether you twist, push, pull, squeeze or blast. I manufacture custom doing caps for my clients wants, needs and desires so I know the future of dosing.

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Posted by Mikel Anderson
17 December 2012 | 19h32

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