SIG Combibloc has launched a range of extra-slim, small-format beverage cartons in an effort to meet demand for smaller, more convenient packaging from emerging market consumers.
The combiblocXSlim cartons, which are designed for milk and dairy products and non-carbonated soft drinks, have a base area of just 47 x 32.5mm – giving the carton pack an exceptionally slim look.
They come in a total of seven different volumes – 80ml, 90ml, 100ml, 110ml, 125ml, 150ml and 180ml - and can all be filled on the same SIG Combibloc filling machine.
According to the Germany-based firm, its carton packs in volumes of 80ml and 90ml - which has been adopted by FrieslandCampina Thailand - are a “world first.”
A spokesperson for SIG Combibloc told DairyReporter.com that demand for small size carton packs with volumes of 100ml and less is growing – particularly in regions such as Asia and the Middle East.
This, and demand for greater convenience, has led to positive growth in the market for these small-format carton packs.
“The clear demand of consumers for greater convenience favours the positive growth in the market for small-format carton packs out of which used can comfortably take a sip even where they are on the move,” said the spokesperson.
“Having a range of small carton sizes makes it possible for food manufacturers to offer added-value products in quantities that are tailored precisely to the needs of their consumers.”
“With products in small-size carton packs like our new carton pack combiblocXSlim, food manufacturers are able to match their products to consumers’ spending power in the respective markets, and respond very flexibly to market requirements.”
Identify market trends
The Germany-based firm’s spokesperson added that the development is in line with its ethos of identifying market trends early.
“As a globally expanding company, we work to identify such market trends at an early stage and offer corresponding packaging solutions for the food and beverage industry,” the spokesperson added.
FrieslandCampina Thailand was one of the first manufacturers to offer its products in the combiblocXSlim cartons. The Dutch dairy giant’s ‘Omega’ brand premium dairy products have been on sale in Thailand in the 90ml combiblocXSlim cartons since August 2012.