Rexam is expanding its partnership with Sprizzerò from De Martin GmbH & Co. KG by bringing an aperitif drink to the UK this month.
The Sprizzerò drink, already available in Europe, will be packaged in Rexam cans.
The 25cl slim cans, which are produced at Rexam’s Enzesfeld plant in Austria, will initially be available in restaurants, bars and clubs.
Harald Moser, sales director for Rexam Beverage Can, said: “The cans are really unique and popular with consumers, and with an increased demand for on-the-go consumption which the beverage can suits perfectly, we have no doubt that Sprizzerò will be a great success in the UK.”
Paolo De Martin, grandson of the drinks inventor, said: “The UK market is very important to us, particularly as consumers there have delicate tastes and enjoy a long drink – and the UK bar culture is one of the best in the world.”