From French fries and Champagne to Budweiser and BabyBel: here’s a selection of some of the designs embracing football fever.
The World Cup takes place from June 12 to July 13.
As the 2014 FIFA World Cup kicks off in Brazil, we take a look at some of the designs that are high scorers when it comes to packaging.
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers, as part of a wider football focused campaign.
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