Breaking News on Beverage Technology & Markets

Read more breaking news


News in brief

Metallica's Lars Ulrich drums up new Carlsberg bottle

By Ben Bouckley+

Last updated on 29-Apr-2014 at 16:30 GMT2014-04-29T16:30:11Z

Metallica's Lars Ulrich drums up new Carlsberg bottle

Carlsberg is releasing a limited edition aluminum beer bottle featuring Metallica drummer Lars Ulrich, which will go onsale at 7-Eleven in Denmark in May 2014.

Here's the related video featuring Ulrich for you to enjoy below, although learning Danish before watching could help!

The design forms part of Carlsberg's 'Stand Out Collection', and six different bottle designs released in Denmark this spring for a limited time.

The brewer says the range "celebrates those who are making a difference and believe in their own talent", adding that Ulrich fitted the bill as a rock star, the world famous drummer in Metallica.

Key Industry Events